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Things To Know Before Buying PPC

The Hoth

They generally return a lower click-through rate than search ads, but they can be more useful if brand awareness is your online marketing goal. In fact, ads can increase brand awareness by 80%. . Besides brand awareness and CTR , here are a few other things PPC can achieve: Generate more leads.

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How to Optimize Each Stage of the Marketing Funnel for More ConversionsĀ 

The Hoth

Content-wise, this stage is all about raising brand awareness by releasing the following: PPC ads on Google and Facebook . Yet, if they want to renovate their basement and turn it into a home theater, they’ll need to spend a lot of time reading contractor reviews, comparing prices , and talking to salespeople. .

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