Neil Patel

JULY 28, 2021

Step #1: Define Your Goals for Your Content Strategy. Great content is created for a specific purpose , and this purpose needs to be clearly defined. Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether.

IT 141

IT Content Social Media Brand Awareness 141

Content Hacker

OCTOBER 25, 2022

But the content marketing ROI statistics prove that this industry’s growth is NOT slowing down any time soon. In our digital age, both B2B and B2C business owners and marketers are seeing massive benefits when they use strategic content creation (like lead generation, for one!). It’s an exciting time.

Content Marketing 95

Content Marketing IT Search Engine Optimization Marketing 95

Content Hacker

MARCH 2, 2023

Inbound content marketing offers plenty of advantages over outbound marketing, such as: Enhanced brand recognition and visibility online. More effective lead generation opportunities. Are you trying to increase brand awareness or generate more leads? Heightened customer loyalty.

Content Marketing 87

Content Marketing Marketing Content Creation Content 87

ContentWriters

JULY 19, 2023

A content strategy that is focused on producing quality content — but isn’t scalable with a team of writers and standardized style guides — will break when put to the test of increasing the volume of that content. How Do You Begin to Scale Content Creation? Here’s a closer look at what you can do.

Content 52

Content Content Creation Search Engine Optimization Content Marketing 52

Shorthand Content Marketing

MAY 8, 2022

Many business owners are focused on gaining higher lead conversions or increasing brand awareness, but they miss the fact that most customers are immediately interested in what they offer. They create entertaining, valuable, shareable content pieces that make people remember the business and want to buy from them.

Content Marketing 52

Content Marketing Marketing Content Entertainment 52

Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. When you work with your content team, you want to align your team goals across functions.

Editorial 105

Editorial Content Lead Generation Brand Awareness 105

Content Marketing Institute

FEBRUARY 20, 2018

Your audience personas and buyer’s journey – defining characteristics of the one audience that will benefit most from your content, their current user state, and an estimate of how their needs and goals may evolve. Learn more about brand awareness content. Learn more about content that drives website traffic.

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111