Remove Brand Awareness Remove Demo Remove Engagement Remove Lead Generation
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How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

Creating Content for Engagement vs. Conversion. Not every piece of content is meant to drive a sale or even generate a lead. Some content may simply aim to increase brand awareness and establish your company as a thought leader in the industry, and these are necessary. event registrations or product demo signup).

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Mastering the Most Important Content Metrics for 2023

Contently

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Measure Engagement to Assess Thought Leadership & Buyer Intent. We all know that engagement is good.

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3 Bucket Approach to Consistently Profitable Content Ideas

Express Writers

Here are three buckets that we use at Express Writers and works well for many similar brands: SEO & Brand Awareness: Create content that will appear in search engine results, generating traffic and getting our name out. It takes a little research and vital goal-setting to get your content on track to generate profits.

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How to Leverage Topic Pillars to Build a Targeted Content Framework

Contently

The disconnect can result in content that drifts aimlessly, failing to hit the mark regarding engagement and conversion. Without a coherent content framework, the consistency in messaging can be lost, and the potential to build a strong, recognizable brand voice may diminish.

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How to Craft and Measure Profitable Funnel Conversions from Scratch

Neil Patel

The goal of this stage is to raise brand awareness, not to make a sale. Exposure, influence, and engagement are the keywords. Each “place” in the brand-awareness pyramid requires different tactics for marketing (which we’ll get to). It’s an exploratory stage. This isn’t where you make a hard sell.

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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

  Yes, page views and time on page are wonderful (and important steps towards content marketing success), but click-throughs on call-to-actions (CTAs) or conversions indicate lead generation.   Time on page indicates how deeply your audience is engaging with your content.

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End-to-End Digital Content Strategy for Innovative CMOs

Contently

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. Make Sure Your Strategy Includes Lead Generation.

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