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Mastering the Most Important Content Metrics for 2023

Contently

Here are some common engagement metrics you can use to showcase how your content impacts brand awareness. Watching on-demand software demos. Filling out a demo form. In that case, it could indicate this type of content is particularly effective in lead generation. Filling out gated content forms.

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How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

Not every piece of content is meant to drive a sale or even generate a lead. Some content may simply aim to increase brand awareness and establish your company as a thought leader in the industry, and these are necessary. event registrations or product demo signup). Gating content for lead generation.

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How to Craft and Measure Profitable Funnel Conversions from Scratch

Neil Patel

The goal of this stage is to raise brand awareness, not to make a sale. Even at this step of the funnel, there is a breakdown in where potential leads might be : The leads may be totally unaware of your business or product, or they may have heard of you, but they’ve never been to your website. It’s an exploratory stage.

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How to Leverage Topic Pillars to Build a Targeted Content Framework

Contently

Whether your goal is brand awareness, lead generation, or customer engagement, having defined goals can steer the direction of your content framework. Book your demo today and start your journey toward more engaging and aligned content. Unleash the potential of topic pillars with Contently.

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B2B SEO: How to Create a Winning Strategy for 2023 

The Hoth

It’s because top-of-the-funnel (TOFU) keywords will establish your brand as a thought leader in your field, and bottom-of-the-funnel (BOFU) keywords are the most important for landing conversions. If you only focus on BOFU keywords, generating enough traffic to raise brand awareness and develop new leads will be difficult.

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How to Combine SEO and CRO for the Ultimate Lead Generation Strategy

Moz

But leads are what drive business, and as a result, many of us are held accountable for generating more of them. Out of all of the lead generation strategies out there, there’s one that I find particularly effective: search engine optimization (SEO) and conversion rate optimization (CRO) working together.

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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

  Yes, page views and time on page are wonderful (and important steps towards content marketing success), but click-throughs on call-to-actions (CTAs) or conversions indicate lead generation. about the benefits of our software when we get them on a demo.