Brand Awareness Education Long Form Content Storytelling 
Contently
DECEMBER 13, 2022
And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Email: Open rate, click-through rate.
Content Hacker
FEBRUARY 27, 2024
But there’s more — blogs are perfect for sharing success stories and industry insights that build brand awareness. Crafting captivating content not only addresses your audience’s needs but also ignites significant discussions. Through blogging, small businesses can tap into the power of SEO to drive organic traffic their way.
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Content Hacker
MARCH 2, 2023
Outbound Marketing Inbound content marketing involves creating high-quality content and experiences that provide value to your target audience. This type of marketing can be used to educate readers about topics related to your business or industry as well as answer common questions they may have.
Ann Handley
MAY 11, 2021
Pop quiz: How many notifications and lead-capture forms are too many on a homepage? A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. GET EDUCATIONAL CONTENT? Should you ungate your content? Last week I walked by a storefront.
Contently
DECEMBER 14, 2022
As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Is your brand’s messaging and positioning woven into all communication?
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