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What’s the Difference Between a Content Creator and an Influencer?

Neil Patel

In today’s internet-focused age, words like “content creator” and “influencer” are thrown around on nearly every social media platform. In a nutshell, content creator is a broad term describing someone who produces some form of content, including but not limited to blog posts, videos, photography, and reels.

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Why Isn’t Chief Content Officer a Bigger “Thing” Yet?

Contently

Where do Chief Content Officers fall in the hierarchy? Creative teams, made up of copywriters, graphic artists, videographers, web designers, and more, are usually under the brand function of enterprise organizations. When you think of content marketing, you probably think of multi-media influence across mediums. The reward?

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What is Evergreen Content and How to Use it to Build Your Brand

Express Writers

It’s proven to be a tried-and-true way to build brand awareness, generate traffic, and establish thought leadership. 10% even said it generates the highest return on investment for their brand. The best way to do that is evergreen content that helps you get the most bang for your buck. What Exactly is Evergreen Content?

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What’s a Micro-Influencer? A Small But Mighty Marketing Guide

Smart Blogger

Their smaller scale means micro-influencers have a more intimate, direct line to their audience, offering brands access to a very targeted niche. When they share thoughts about a brand or product, it doesn’t come off as a paid endorsement but as a genuine recommendation from a trusted friend.

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Nano-Influencers: What, Why, & How-to Use Them (+ Key Steps)

Smart Blogger

A nano-influencer is a social media content creator with a niche-specific following of 1,000 to 10,000. She also recommends local food and wellness brands to her followers. Despite their smaller audience, nano-influencers are crucial to influencer marketing and brand awareness. Let’s dive in!

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How to Use Hashtags on YouTube

Neil Patel

It’s now easier for content creators to classify their videos and make them more discoverable, and it’s simpler for viewers to find the content they want. Using relevant hashtags also makes it easier for viewers to find your video, increase brand awareness, drive visitors to your website , and encourage conversions.

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Essential TikTok Marketing Tactics, Strategies (& Tips) for 2023

Smart Blogger

Ready to make your brand dance to the rhythm of TikTok success? We’re living in an era where social media is no longer a luxury for brands; it’s a necessity. Because if you’re not on TikTok, you’re likely missing out on a goldmine of engagement and brand awareness opportunities.