Brand Concept Medical Prose 
Smart Blogger
MAY 26, 2023
It embodies the tone of your prose, the cadence of your sentences, and the specific words you choose. Think of it as your personal brand, a key to engaging your readers. Technical Writing Technical writing is your guiding torch through the labyrinth of complex concepts. Consider J.K. The benefits of mastering your writing style?
Smart Blogger
MARCH 3, 2023
Extended metaphors are often used in poetry and literature where the author wants to convey more passion and commitment to a concept. All the best consumer brands get it. But for too many B2B brands, voice is the confectioner’s sugar of the marketing cake — something you sprinkle on at the end (if it’s in the recipe at all).
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Content Marketing Institute
OCTOBER 2, 2018
Yet some brands are working with top comics creators and publishers such as Marvel Comics. OK, maybe writing this article as a comic script isn’t such a great idea, even if prose is at a disadvantage when discussing such a visual medium. Why risk the reputation of your brand with poor quality work for some marginal savings?
Animalz
JULY 18, 2022
Inclusive writing is prose that recognizes diversity, honors differences, avoids assumptions, and creates equitable experiences and opportunities for your readers. It’s also the concepts you reference, people you feature, and recommendations you make. The Concepts You Reference. What Is Inclusive Writing, and Why Does It Matter?
Susan Greene
DECEMBER 30, 2020
The words we write (our “copy”) sell products and services, convince people to take an action, or persuade them to think of a company or brand in a certain light. I’m continually searching for new approaches, new trends, new concepts. I’d start from scratch in coming up with concepts, subheads and layout.
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