Smart Blogger
MARCH 3, 2023
All the best consumer brands get it. But for too many B2B brands, voice is the confectioner’s sugar of the marketing cake — something you sprinkle on at the end (if it’s in the recipe at all). Kennedy at the Dedication of the Aerospace Medical Health Center in San Antonio, Texas, in 1963 27. Ann Handley 4. Doug Kessler 5.
Grammarly
APRIL 10, 2024
The app interface may allow you to enter keywords, brand voice and tone, and audience segments and automatically incorporate that information into your prompts. Then, you can integrate it with existing applications or create new ones that look and feel like your brand. This is because you can fine-tune GPT-4 on your own dataset.
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Smart Blogger
MAY 26, 2023
It embodies the tone of your prose, the cadence of your sentences, and the specific words you choose. Think of it as your personal brand, a key to engaging your readers. From whitepapers to medical instructions, this style is all about clarity, precision, and a step-by-step approach. Consider J.K.
Animalz
JULY 18, 2022
Inclusive writing is prose that recognizes diversity, honors differences, avoids assumptions, and creates equitable experiences and opportunities for your readers. A variety of voices in subject matter experts (SMEs) or featured brands (e.g. What Is Inclusive Writing, and Why Does It Matter? Recommendations You Make.
Susan Greene
DECEMBER 30, 2020
The words we write (our “copy”) sell products and services, convince people to take an action, or persuade them to think of a company or brand in a certain light. The Medical Travel Agency Going Nowhere. The business was to be a medical transport service, which I’ll call MTS for the purpose of this story.
Smart Blogger
JANUARY 8, 2024
Once you determine what that style is, use it consistently (or make slow and gradual changes to it if necessary) so your audience learns and trusts your brand. The more you write, the more of a writing style you’ll develop. Doing so will highlight the techniques and emotions that work best for both your audience and the content of your post.
Content Marketing Institute
OCTOBER 2, 2018
Yet some brands are working with top comics creators and publishers such as Marvel Comics. OK, maybe writing this article as a comic script isn’t such a great idea, even if prose is at a disadvantage when discussing such a visual medium. Why risk the reputation of your brand with poor quality work for some marginal savings?
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