Remove Brand Remove Content Creator Remove Content Marketing Remove Electronics
article thumbnail

White Paper vs. eBook: Examining Content Marketing Strategies

ContentWriters

Content marketing is one of the most effective strategies for reaching potential customers and positioning your brand as a thought leader in your industry. But what are the differences and benefits of each, and how do you know which one is right for your brand? Two common long-form mediums are white papers and eBooks.

article thumbnail

5 Steps to Find Your Brand Voice

Content Marketing Institute

Interestingly, brand voice remains a critical need and this guide can help you create a helpful one. If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? Would someone viewing your content on different channels know it all came from the same brand?

Brand 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Guidelines for Responsible Content Creation with Generative AI

Contently

The Electronic Frontier Foundation is a non-profit organization that works to protect civil liberties in the digital world, including the rights of people affected by AI. What guidelines signify responsible content creation with generative AI? How can content marketers uphold AI ethics and use generative AI responsibly?

article thumbnail

Compare The Best Digital Asset Management Software

Quick Sprout

This includes documents, images, videos, audio files, animations, or any other piece of media content saved in electronic format. AI-powered tagging Incredibly advanced search functions Branded portal for external requests Unlimited users and libraries. You can also create a branded portal for requesting assets.

article thumbnail

Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Messages are filtered for relevance in real time.

article thumbnail

We Analyzed The Top 7,000 Websites in 22 Industries. Here’s What We Learned About Their Approach to SEO and Paid Advertising.

Neil Patel

These companies should focus more on SEO and content marketing but also keep an eye on how to leverage paid ads since competition is low. This could mean companies focus more on social sharing and social media ads since a lot of content is visual. The Sports industry received the least traffic from paid ads at under 4 percent.

article thumbnail

GPT-3.5: The Robots Are Here to Take Over Your Writing, or Are They? Exploring Copywriting AI

Content Hacker

Now, if you don’t know Joe, he’s been called the godfather of content marketing–for good reason. He’s the founder of Content Marketing Institute (CMI), which quickly became the leading educational destination for enterprise brands looking for content marketing resources. Let’s chat.