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What’s the Difference Between a Content Creator and an Influencer?

Neil Patel

In today’s internet-focused age, words like “content creator” and “influencer” are thrown around on nearly every social media platform. In a nutshell, content creator is a broad term describing someone who produces some form of content, including but not limited to blog posts, videos, photography, and reels.

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How to Build the Best Relationship With Freelance Content Creators [New Research]

Content Marketing Institute

It takes time to get freelance creators up to speed on your brand messages, style, and processes. Continue reading → The post How to Build the Best Relationship With Freelance Content Creators [New Research] appeared first on Content Marketing Institute.

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Content Marketing in 2021 and Beyond

Neil Patel

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. That’s content marketing in a nutshell. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Exceedingly well.

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10 Examples of How Content Creators and Teams Are Using AI

Buffer

Doist As part of Doist’s Content & SEO, Naomi Liddell shared AI doesn’t produce great results for writing. She specifically mentioned their Todoist newsletter, which takes a personal storytelling approach that AI can’t replicate. ."

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Content Marketing During a Downturn: Here’s What the Conventional Wisdom Gets Wrong

Contently

As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. It’s the status quo.

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5 Financial Content Marketing Insights From The Best Email Newsletters

Contently

The best email newsletters are like holy grails for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. But you can’t just dump all your published content on your readers and expect them to engage.

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How the Content Marketing Landscape Has Changed With AI 

ContentWriters

Google: Quality Over Source, AI Content Not Penalized Marketing teams started the year cautiously testing gen AI’s capabilities, waiting to hear how Google would treat AI-generated content. On February 8, 2023, Google announced it would prioritize the quality of content over how it’s produced.