Content Marketing Institute

DECEMBER 18, 2018

One of the biggest changes for Chief Content Officer magazine happened at the beginning of 2018. After seven years and 36 issues, Clare McDermott handed the editor’s red pen over to me in an emotional ritual involving arcane incantations, a branding iron, and a pledge to forever cast out the Oxford comma. Get out of that!)

Prose 91

Prose Pharmaceutical Content Government 91

Content Marketing Institute

OCTOBER 2, 2018

One of the oldest mediums is also one of the most powerful — and one of the most overlooked in content marketing. Yet some brands are working with top comics creators and publishers such as Marvel Comics. Why risk the reputation of your brand with poor quality work for some marginal savings? Buddy, you can come back now.

Storytelling 93

Storytelling Pharmaceutical Brand Prose 93

Content Marketing Institute

OCTOBER 26, 2017

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations. Click To Tweet.

Pharmaceutical 97

Pharmaceutical Landing Page Marketing Editorial Team 97