Content Marketing Institute

DECEMBER 18, 2018

As he argues, “even highly educated people disengage rather than spend the mental energy to unpack dense, complicated prose.” But before you think Dan is arguing that journalists are prima donnas to be avoided, he provides advice on how to harness a journalist’s nose for a strong story and knack for compelling and highly readable prose.

Prose 92

Prose Pharmaceutical Content Government 92

Content Marketing Institute

OCTOBER 2, 2018

One of the oldest mediums is also one of the most powerful — and one of the most overlooked in content marketing. OK, maybe writing this article as a comic script isn’t such a great idea, even if prose is at a disadvantage when discussing such a visual medium. Takeda Pharmaceuticals – The Unbeatables.

Storytelling 94

Storytelling Pharmaceutical Brand Prose 94

Content Marketing Institute

OCTOBER 26, 2017

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations. Click To Tweet.

Pharmaceutical 99

Pharmaceutical Landing Page Marketing Editorial Team 99