Remove Brand Remove Creative Director Remove Digital Marketing Remove Promotion
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People Round Up, Mid March, 2024

Publishing Trends

Megan Zimlich is being promoted to senior manager of digital content at Kensington Publishing Chronicle Books has named Christina Amini as publisher of gift and she will also work in partnership with Chronicle’s Games & Toys. PROMOTIONS At Simon & Schuster , Lara Jones has been promoted to senior editor at Emily Bestler Books.

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How to Humanize PPC Ads

Neil Patel

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. It also takes you away from the nameless, faceless, robotic approach that can be digital marketing at its worst. Humanizing your brand can give you a competitive edge and improve customer retention.

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People Round-Up, Mid November 2023

Publishing Trends

Oliver Munday has returned to Doubleday , from Knopf , as creative director. Kelly Blair has been named senior art director for the Knopf Cooks line. The company will also be changing its name back to “Business Insider” as they look to improve the brand positioning of the business and tech news publication.

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People Round-Up, Mid-November 2022

Publishing Trends

Jordan Bishop joins Random House Children’s Books as Digital Marketing Associate. Lisa Beech joins Nelson Books as Director of Publicity; previously, she was Associate Director of Publicity at WaterBrook & Multnomah. Erin Fitzsimmons joins Sourcebooks as Senior Art Director for Fiction. PROMOTIONS.

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People Round Up, Early April, 2024

Publishing Trends

In Agency News… At WME , Eve Attermann has been promoted to partner in the books department. At Tobias Literary Agency , Danai Christopoulou has been promoted to assistant literary agent. At Dunow, Carlson & Lerner Literary Agency , Ariella Datz has been promoted to agent. Alexis Neuville is promoted to manager, marketing.

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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

It is because of them that brands can put words into their communication. If the brand uses complex sell language, it can turn off customers. The seven-line advert he crafted had the intention of promoting a handbook for priests. Collaborate with marketing, product, and creative departments to develop the right messaging.

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People Round-Up, Mid-December 2022

Publishing Trends

She had been serving as interim publisher for almost a year, following the departure of Andy Hunter ; prior to joining Catapult, she was VP and Executive Director of Marketing Strategy at the Hachette Book Group. At Audible , James Finn joins as Head of Global Brand and Content Marketing. PROMOTIONS.