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People Round Up, Mid March, 2024

Publishing Trends

Shea Dunlop has joined as sales assistant. Megan Zimlich is being promoted to senior manager of digital content at Kensington Publishing Chronicle Books has named Christina Amini as publisher of gift and she will also work in partnership with Chronicle’s Games & Toys.

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People Round Up, Early March, 2024

Publishing Trends

At One Signal Publishers , Alessandra Bastagli , has joined as VP and publisher, she was previously editorial director at Astra House. She succeeds founding publisher Julia Cheiffetz. At Simon & Schuster , Ali Cutrone , formerly executive director of online sales at Hachette Book Group , is joining as VP of digital and online sales.

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People Round Up, Early April, 2024

Publishing Trends

Jen Schwabinger , VP and director, sales development is departing after 40 years with the company. Jennifer Trzaska will join as imprint sales director for Little, Brown, Running Press Group , and Workman Publishing. She was previously at Penguin Random House as imprint sales director of the Penguin Publishing Group.

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People Round-Up, Mid November 2023

Publishing Trends

At Frankfurter Buchmesse , Christian Ebert will join as director of strategic marketing and sales, as of Jan 1st, 2024. Oliver Munday has returned to Doubleday , from Knopf , as creative director. Kelly Blair has been named senior art director for the Knopf Cooks line. COO Joe Mangan has announced his retirement.

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People Round Up, Mid January, 2024

Publishing Trends

Cindy Yen has joined as as online and digital sales coordinator. Kimberly Lew has joined Crown and Crown Currency as associate marketing director. KO Media Management has promoted Kate Rogers to associate agent and will continue in her role as licensing coordinator. Hoover and Christie Megill have been promoted to agent.

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People Round-Up, Mid-December 2022

Publishing Trends

Maya Battle , previously Associate Director of Audience Development and Category Specialist at Random House , joins as Director of Marketing Intelligence. Amy Solov joins as Manager of Gift Sales; Anna Shilova , as Product Manager for the Platform Development Team; and Adelynne Chang , as Contracts Associate. PROMOTIONS.

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How to Humanize PPC Ads

Neil Patel

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. Aside from those I’ve already listed, there are a few other essential reasons to humanize your PPC ads and your brand in general. Humanizing your brand can give you a competitive edge and improve customer retention.

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