Remove Brand Remove Creative Director Remove Storytelling
article thumbnail

How to Humanize PPC Ads

Neil Patel

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. Aside from those I’ve already listed, there are a few other essential reasons to humanize your PPC ads and your brand in general. Humanizing your brand can give you a competitive edge and improve customer retention.

Ads 81
article thumbnail

The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

It is because of them that brands can put words into their communication. If the brand uses complex sell language, it can turn off customers. Collaborate with marketing, product, and creative departments to develop the right messaging. Ensure brand messaging consistency across all platforms. But not just any words.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

People Round Up, Early April, 2024

Publishing Trends

She has been an independent publicist since 2011 and was previously deputy director of publicity at Scribner. At Storytel , board chair Hans-Holger Albrecht will not run for reelection at the company’s annual meeting in May. Jena Debois has been promoted to manager, marketing licenses & proprietary brands.

article thumbnail

How Content Marketing Became Brand’s Trusted, Unified Source

Content Marketing Institute

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” Today, he’s the senior manager of brand strategy. content team’s work is viewed as a strategic player in the whole brand.

article thumbnail

The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity)

Content Marketing Institute

Creative #content is critical to stand out in the screaming noise distracting your audience. If you’re a similar victim, Carla urges you to undergo a “brand transplant.”. Undergo a brand transplant. Then distill those ideas, look for patterns, and relate them to your brand. EditorStahl Click To Tweet. Be insanely honest.

article thumbnail

4 Ways to Use Micro-Influencers to Grow Your Business

Neil Patel

In fact, influencer marketing is a tactic I’ve used countless times to build my brands and companies. All types of companies and brands take advantage of it. If you think you need millions of followers to grow your brand, think again. How to Find Micro-Influencers for Your Brand. That’s why influencers come in handy.

article thumbnail

How to Save Time with AI Social Media Content Creation

Buffer

Ogilvy's Creative Director, David Raichman, called AI “ a force multiplier for creative expression,” and I couldn’t agree more. The tools analyze your input, which may include audience information and brand preferences, to craft contextually relevant content that will resonate with your target audience.