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People Round-Up, Mid November 2023

Publishing Trends

Oliver Munday has returned to Doubleday , from Knopf , as creative director. Kelly Blair has been named senior art director for the Knopf Cooks line. At William Morrow Group , Melissa Esner , formerly deputy director of marketing at Crown , has joined as senior director of marketing.

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People Round-Up, Mid-November 2022

Publishing Trends

Jordan Bishop joins Random House Children’s Books as Digital Marketing Associate. At Macmillan , SVP, Communications and Events Erin Coffey is leaving the company on December 1. Francesca Oddo-Budinoff joins as Director, Marketing Strategy she was previously Senior Global Marketing Manager at Edelman.

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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

You see, copywriters play a critical role in the marketing department. It is because of them that brands can put words into their communication. They must also have a creative streak to churn out a good copy. They must, for instance, know how best to communicate with their target audiences. But not just any words.

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People Round-Up, Mid-December 2022

Publishing Trends

Myers is currently Publisher of Lexham Press and Director of Original Content for Faithlife , makers of Logos Bible Software. Coffey , SVP of Communications and Events, has left the company. Most recently she was Digital Marketing Coordinator at Starry Forest Books. Kim Lauber moves up to VP, Children’s Marketing.

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People Round-Up, Early March 2023

Publishing Trends

Most recently she was Executive Director of global NGO Girl Be Heard. Nathan Rostron joins ZE Books as Interim Publishing and Marketing Director. He was most recently Editorial and Marketing Director at Restless Books. She was previously Director of Hub City Press. Film critic A.O.

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The 7 Best Marketing Project Management Software To See Top-Tier Success

CoSchedule

Marketing Project Management Marketing project management is the initiation, planning, execution, monitoring and control, and closure of all marketing efforts. Marketing Campaign Management Campaign management refers to the planning, execution, tracking, and analysis of direct marketing campaigns.