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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

It is because of them that brands can put words into their communication. Whatever copy they come up with must be persuasive, educative, and interest-generating. They must also have a creative streak to churn out a good copy. They must, for instance, know how best to communicate with their target audiences.

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Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs

Content Marketing Institute

Some writers excel at writing persuasive copy that can be used in emails and on your websites; some create masterful stories that dig into personalities; and others craft prescriptive, how-to content. I, for one, can’t design myself out of a box, so I’m always grateful for CMI Creative Director Joseph Kalinowski.).