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3 Fundamentals of Copywriting: Mastering the Art of Persuasive Communication

Credible Content

3 copywriting fundamentals Copywriting is the art and science of writing persuasive text that gets people to take action. Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. Where Can Use Copywriting Fundamentals?

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How to Understand and Improve CTOR (Click-to-Open Rate)

Neil Patel

When choosing where to include your CTA, consider exactly what you’re asking of your email openers. Whatever your goal, make your CTA clear, concise, and persuasive. CTA’s can be included at the end of each section, where appropriate, or at the very end of the email after you’ve delivered your pitch. Use Clear and Engaging Copy.

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Elevate Your Email Game: How To Write An Email That Gets Results

CoSchedule

Research suggests that 47% of email recipients open an email, and 69% report an email as spam—all based solely on the subject line. This line should be compelling enough for the recipient to open the email. But, at the same time, it should preview the message you want to communicate. Avoid vague language or fluff.