Communication Healthcare Lead Generation Long Form Content 
ContentWriters
DECEMBER 6, 2023
It builds trust, which supports lead generation and client retention. Moreover, depending on your goals and the type of content you’re producing, your KPIs may vary. ” If your goal is lead generation, a KPI could be “number of free trial sign-ups.” Experimentation is a great idea here.
Intergrowth
MARCH 5, 2023
Your brand is all of your company’s intangible qualities — its mission, values, and “voice” — while your brand identity is the visual elements used to communicate those qualities. Long-Form and Short-Form Content Long-form content refers to posts and articles that are more than 1000 words (2000-3000 on average).
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