The Creative Penn

NOVEMBER 13, 2023

Listening to the other side of it, where the prose people are so retailer-focused, is wild to me. I think the change is—and I've been talking about direct sales in the prose side since 2016, at least, when I ran my first three prose campaigns. Joanna: Yes, I mean, I've built my business on the flywheel concept as well.

Retail 98

Retail Prose Sales Script 98

Susan Greene

DECEMBER 30, 2020

Copywriters write advertising and marketing copy, such as websites, brochures, ads, blog posts and more. The words we write (our “copy”) sell products and services, convince people to take an action, or persuade them to think of a company or brand in a certain light. Susan Greene. January 1, 2021. What does a copywriter do?

Freelance Copywriting 130

Freelance Copywriting Copywriter Copywriting Freelance 130

ProBlogger

FEBRUARY 17, 2012

In a recent post, Derek Halpern introduces the concept of the thread of discontent. Based in Maryland with roots in New York, she’s been crafting effective marketing copy as a writer and polishing many forms of prose as an editor since 2002. Derek’s point is well taken. Can you share any examples?

Prose 38

Prose Social Media Marketing Copy Concept 38