Shorthand Content Marketing

JANUARY 5, 2023

Some content marketing books are more focused on the mindset it takes to be a great marketer, while others focus on tips and tactics that boost your marketing efforts. Both elements are equally important when it comes to creating a successful content marketing strategy. Are you looking to use content marketing to grow your business?

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Contently

OCTOBER 25, 2023

As the foundation of effective content marketing, it serves the critical role of linking content initiatives to tangible sales outcomes. The modern buyer journey is a tapestry of interactions, and content acts as the thread that binds each touchpoint. Over time, patterns will emerge that showcase content’s ROI.

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Shorthand Content Marketing

APRIL 4, 2023

What this means for your marketing is that you must focus your content around the mobile and tablet user, rather than the desktop. Mobile content marketing will become the norm in the years ahead, and content creators must be prepared. What is Mobile Content Marketing?

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ProBlogger

APRIL 17, 2017

Darren: That’s a great introduction to what I really want to cover in today’s episode because every time I talk to bloggers about using video in their content creation, I get these recurring objections that people have or barriers that they have into getting into video. Essentially, that’s our lead generator.

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ProBlogger

SEPTEMBER 7, 2014

I’ll refocus you on the five steps that you need to take to create interesting content that get shares, comments, engagement and loyal readers as well as content that generates leads. Let’s make sure you’re doing this content creation thing right. Step #1 to Creating Awesome Content: Grab their Attention.

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BKA Content

JANUARY 15, 2023

This survey from Content Marketing Institute also found that 59% of business bloggers say they do a very good or excellent job of tracking ROI, which skyrockets to 84% for identified top-performing content creators. Frequent posts increase lead generation by 450% Do you want to attract prospective clients with your blog posts?

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Content Marketing Institute

DECEMBER 25, 2018

You can’t achieve content marketing success unless you understand what success means to your organization. Some of the most common goals marketers pursue through their content programs include: Brand awareness. Lead generation. Find specialized content creation talent. Content creation tips and tools.

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Buffer

NOVEMBER 16, 2015

Documents expounding on a specific topic, usually 5,000+ words, delivered as PDFs, written to give away as lead-generation pieces. This is key, because in the next steps, you’ll outline how these kinds of content will be made. How successful will content promotion efforts be? What’s the workflow?

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