Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

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Storytelling Collaboration Education Entertainment 109

Buffer

JULY 31, 2023

To help make the process a bit easier, we put together a list of examples from different creators and content teams about their policies regarding using AI in content creation. How content teams approach using AI for content development AI has been a double-edged sword for many content and creative teams.

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Content Creator Content Creation Editorial Content 90

Neil Patel

OCTOBER 5, 2021

Ambitious content marketers don’t just settle for writing great content—they strive to create the best content. They work hard to ensure their content reaches the right audience by aggressively promoting it. There are close to 8 million blog posts published a day. Great Content Marketers Are Analytical.

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Content Marketing Marketing Storytelling Content 129

Buffer

SEPTEMBER 13, 2023

After all, an idea is only one part of a published piece of content. Engaging storytelling : High-performing short-form videos often have a compelling narrative, even if they're only a few seconds long—an engaging hook to capture attention with a middle and end that keeps them watching.

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Content Creator Storytelling Creativity Banking 122

Smart Blogger

MAY 30, 2023

As a content creator, you’re not just a behind-the-scenes player; you’re a storyteller, a trendsetter, and an influencer. We’re here to help you figure out your own journey to becoming a successful content creator. So, are you ready to turn your creative sparks into fireworks? What is a Content Creator?

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Content Creator Content Creation Content Social Media 75

Content Hacker

JANUARY 31, 2024

Ready to see how storytelling can build bridges between businesses and people? Table Of Contents: Branded Content and Its Impact on Marketing The Evolution from Conventional Ads to Brand Storytelling Case Studies: 7 Examples of Branded Content Benefits of Branded Content Marketing 1.

Brand 52

Brand Storytelling Content Content Creation 52

Content Hacker

JANUARY 11, 2023

What Is a Content Strategist? A content strategist is a creative professional who builds and manages content strategies for businesses to help them reach their audiences and meet their goals. A content strategist basically sits at the helm of their clients’ content strategies. Content creation planning.

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Content Creation Content Consulting Content Marketing 98

Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. We can’t say that all forms of content creation are the same. Short Message Services(SMS). Cost-per-mills (CPM ads).

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Copywriter Copywriting Electronics Writing 94

Ann Handley

NOVEMBER 18, 2023

Source: Wiley A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. New sales copy for the dust jacket: Everybody Writes is your essential guide to becoming a masterful marketer, writer, and storyteller. But that’s not true.

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Sales Copy Copy Sales Storytelling 78

Content Hacker

MAY 11, 2023

Content marketing is now worth over $600 billion , and article creation is the number one outsourced activity for businesses. But what is the biggest bottleneck for scaling content creation? In the past, when you wanted to scale content creation, you were forced to expand your human power — with all its flaws.

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Agency Healthcare Content Creation Writing 86

The Hoth

MARCH 10, 2023

Social media sites are exploding with impressive AI-generated content from programs like ChatGPT and DALL-E. One user even got ChatGPT to write a 30-page children’s eBook that he self-published through Amazon. It also takes a bit of time for humans to research and write on a topic, which can sometimes slow down content creation.

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Writer Content Creation Proofreader Text 59

Neil Patel

SEPTEMBER 21, 2020

They host a two-day event called SearchLove each year; their conference brings together some of the world’s leading thinkers on the latest in search, analytics, content creation, optimizing your website, paid promotions, and more. They’ve been industry leaders in the online marketing and content creation space since 2005.

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Content Marketing Marketing Banking Search Engine Optimization 134

Neil Patel

SEPTEMBER 10, 2020

You’ll want to go deeper; the agency you choose should have a portfolio of relevant content you can review. They should also have a good reputation with journalists, publishers, and influencers. That’s why 84 percent of marketers outsource their content creation activities.

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Agency Content Marketing Marketing Content 145

Smart Blogger

JUNE 9, 2023

All types of businesses use content marketing, from individual consultants and solopreneurs, to large media and ecommerce companies. Why is Content Marketing Important? We tried content marketing and it didn’t work” they’ll say, and then move onto the next channel experiment to find their golden ticket to marketing nirvana.

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Content Marketing Brand Awareness Marketing Content 92

Neil Patel

AUGUST 4, 2021

Instead of stressing out over every minor detail, just dive into the creative process. Instead of trying to figure out the perfect way to start your video content creation journey, just get that first video out of the way. As far as I’m concerned, the sooner you start actually making relevant content… the better.

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Marketing Brand Awareness Social Media Education 145

Content Marketing Institute

JANUARY 16, 2018

It can help to read case studies about companies like yours to get a more realistic understanding of what to expect: 22 Examples From Brands (and Marketers) That Are Winning at Content Marketing. Get Inspired: 75 (More) Examples to Spark Your Content Marketing Creativity. Do you publish a new blog post every Wednesday?

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Content Marketing Marketing Content Creativity 93

ProBlogger

MAY 10, 2016

Because it got you thinking: How can I steal my way to content creation success? The truth about original content. But sometimes, creating “original” content isn’t quite as important as we think it is. The quenchless thirst for “new,” creativity, and stealing. How to steal your way to content creation success.

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Content Creation Content Blog Blogging 34

Neil Patel

MARCH 14, 2023

So, whether you’re just starting out or looking to take your social media game to the next level, read on to discover our top tips for creating engaging content for socials. Tips On Social Media Content Creation In 2023<H2> First and foremost, you need a strong strategy to do well with your social media accounts.

Engagement 88

Engagement Social Media Copy Social Media Content 88

Smart Blogger

OCTOBER 28, 2022

Be sure to check out their blog content that is loaded with helpful tips for writers and entrepreneurs at any experience level. They work with a wide range of clients like publishers Dorling Kindersley and the prestigious London Business School. Publishing company McGraw-Hill says Bob is “America’s top copywriter.”. Copyblogger.

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Copywriter Copywriting Freelance Copywriting Blog 94

Content Marketing Institute

JANUARY 31, 2018

But, despite its strong growth, plethora of marketing benefits, and tremendous creative potential, marketers have been slow to incorporate this format into their content marketing mix: According to CMI’s 2018 Benchmarks, Budgets, and Trends research , only 17% of B2B and 13% of B2C brands leverage podcasts. JoePulizzi Click To Tweet.

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Brand Storytelling Creativity Content Marketing 105

The Creative Penn

AUGUST 21, 2023

In the intro, Kobo Plus expands to audiobooks in Australia & New Zealand; Thoughts on the changing publishing environment based on Thrillerfest Audios (well worth buying!), So I've got a creative background. So I have this strange mix of creative and analytical , and I've been entrepreneurial my whole life. This is great.

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Insurance Creativity Advertising Publisher 98

Neil Patel

MARCH 30, 2021

In the marketing world, they’re often referred to as “creatives.” An SEO copywriter tailors this to online content. If you’re a blogger, freelance writer, or online business entrepreneur, you can become a sought-after copywriter when you develop your creativity and perfect your writing skills. Storytelling.

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Copywriter Copywriting SEO Writing 144

Neil Patel

JUNE 22, 2021

Over the years, I’ve tried out lots of different content marketing tactics, some of which have paid off big time, others that have crashed and burned. By trying new things and not being afraid to get creative with content, I’ve narrowed my list down to 30 content marketing tactics that’ll skyrocket your search traffic.

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Content Hacker

DECEMBER 15, 2022

They can and will be helpful for all sorts of content creation activities. ChatGPT will do the same for repeatable content tasks, or inspiration for content projects, or different ways to look at content problems. I believe it kills creativity when you’re producing true thought leadership.

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Copywriter Copywriting Writing Copy 103

Shorthand Content Marketing

MAY 8, 2022

Content marketing is far from a new strategy. In 1732, Benjamin Franklin used an ingenious form of content marketing to promote his printing business. He began publishing a yearly Almanack under the pseudonym Richard Saunders, named Poor Richards Almanack. Content Marketer and Content Marketing Expert .

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Content Marketing Marketing Content Entertainment 52

Neil Patel

JANUARY 18, 2022

Step #1: Create A Bank of Content Ideas. Truthfully, I have a difficult time coming up with great ideas — which is why I developed a process to get my creative juices flowing. A quick review of the top results shows that my audience is most interested in affiliate marketing, SEO , and content marketing.

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Blog Post Persuasion Post Writing 145

Income Diary

MARCH 19, 2024

Submitting high-quality content to reputable sites not only directs readers back to the owner’s website but also instills authority and trust within a new, engaged audience. When you publish your expertise on credible platforms, it instills confidence in their audience to trust your brand, driving substantial traffic back to your site.

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Promotion Website Social Media Advertising 105

Content Marketing Institute

SEPTEMBER 26, 2018

HANDPICKED RELATED CONTENT: How to Explain Content Marketing ROI to Win (or Keep) Buy-In. Jason Schemmel , Harper Collins Christian Publishing. By leveraging inbound marketing tactics companies can share content with the intention of inspiring their audiences. Does your brain spontaneously combust creativity?

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Content Marketing Marketing Content Content Creator 92

Content Powered

MARCH 2, 2023

AI is sweeping the internet in art and writing, and the more creative content producers out there are starting to get worried. A little while ago, I did a deep dive review into Jasper , the business content AI promising to revolutionize blogging, which I found to be… decidedly unthreatening. In its list, it gave me this.

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Content Writer Writer Content Long Form Content 52

Content Hacker

FEBRUARY 12, 2024

From minimalist designs that let content shine to intricate layouts crafted for visual storytelling — there’s truly something for everyone. Copyright and Intellectual Property Laws Copyrights are like invisible fences around your creative work, keeping it safe from unauthorized use. Blogger users aren’t left behind either.

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Blog Blogging Social Media Keywords 40

Content Marketing Institute

NOVEMBER 13, 2017

Enter the content marketing team framework. Because no model exists, I set out to create a framework: Initially, this framework was based on the T-shaped professional model that Moz , Buffer , and many others have published. Content creation. Importance of mission / differentiated content. Storytelling.

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Content Marketing Marketing Content Search Engine Optimization 74

CoSchedule

FEBRUARY 20, 2023

How To Use AI Tools For Social Media Captions Use these steps to get started using AI tools: Select An AI Tool Over the past few years, several AI tools have become available to support social media content creation. The value is evident when considering the number of posts a single account may need to publish weekly.

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Social Media Media Writing Storytelling 114

ProBlogger

OCTOBER 2, 2017

James, who puts on a great event, asked me to share some of my story and give some practical tips on content creation. 086: How to Get into the Flow of Creating Great Content for Your Blog. 087: 9 Questions You Should Ask Before Hitting Publish On Your Next Blog Post. That’s the way I used to publish content.

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Content Marketing Marketing Blog Blogging 43

Content Marketing Institute

MARCH 20, 2018

From an outsider’s view, it can be easy to assume content creators simply generate imaginative ideas, write (or record) them, and then publish them as a blog post, email message, or other content piece. Turn Your Strategy Into a Stellar Editorial Content Plan. A practical view of content creation.

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Content Creation Content Creator Editorial Content 109

Contently

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Content Marketing 52

Content Marketing Finance Brand Banking 52

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. It will reinforce quality and creativity in content more than ever.

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Content Marketing Storytelling Marketing Content 106

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. HANDPICKED RELATED CONTENT: How Technology Content Marketers Can Earn Trust [Tips and Examples].

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Brand Content Storytelling Editorial Team 102