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How to Create an Editorial Calendar That Drives Results

Contently

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. After all, with so much junk content out there (keyword-stuffed, typo-ridden, clickbait-laden—you get the picture), quality matters more than ever.

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How Databricks Saves $1.4M Annually with Grammarly

Grammarly

Databricks teams saw significant productivity improvements, citing a 1994% ROI since implementing Grammarly. Marketing cut editing cycle times for thousands of documents by 50% and saved copywriters and editors 540 hours—time reallocated to more impactful work. However, the in-house editorial team was still small and mighty.

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Constant Content Writer Success Story: Variety + Creativity + Positivity = Opportunity

Constant Content

The Constant Content editorial team also reviews each article I submit to the platform and provides helpful edit requests and feedback that helps me develop my writing skills even more. My writing skills developed predominantly through edit requests from clients and the Constant Content team.

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This Goal-Setting Activity That Made All the Difference

Content Marketing Institute

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). It was there that I expanded on my education, learning the world of media communication, marketing communications, and corporate content creation. You can catch CMI founder Joe Pulizzi at Content Marketing World 2018.

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How to Find a Writer Who Won’t Kill Your Content

Content Marketing Institute

To provide structure to your writers, consider a project management tool like Trello , Asana , or, my favorite, a shared G Suite document with links. Oh, and invest in a written content marketing strategy. And that’s when you get truly high-performing content. Marketers must remain in writing process. Have research? Have data?

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8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

Content Marketing Institute

Vishal’s observations line up with the Content Marketing Institute’s latest research , which Lisa Murton Beets recently summarized (bolding is mine): Eighty-eight percent of top performers value creativity and craft in content creation and production, compared with 74% of all respondents. Be passionate about your work.

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Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan

Content Marketing Institute

Unless today is your first day as a content marketer, you’re aware of how essential a documented strategy is to achieving content marketing success. But let’s face it: Not all of us have a direct part to play in crafting or controlling our company’s strategic, high-level view of content. What’s in an editorial plan?

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