Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. The important thing is to document a starting point.

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Manufacturing Content Marketing Marketing Editorial 99

Content Marketing Institute

MARCH 7, 2018

If you’re going to invest the resources in content marketing, shouldn’t it have a demonstrable effect on your organization? Given the lack of impact, it’s not surprising that they execute content marketing: Without a documented content marketing strategy (74%). AnnGynn Click To Tweet.

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Content Hacker

JANUARY 25, 2024

But as the weeks roll by, that one great post gets lost in a sea of content without direction or purpose. This is where understanding what is an editorial calendar can be a game-changer. An editorial calendar isn’t just about keeping dates straight; it’s your roadmap to delivering great content consistently.

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Editorial Content Content Creation Collaboration 104

Content Marketing Institute

JULY 19, 2018

Get better at content creation to boost overall success. Respondents to our eighth annual content marketing survey cited “content creation” (e.g., higher quality, more efficient) as the biggest contributor to increased content marketing success over the previous year. Streamline your workflow.

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Content Marketing Manufacturing Marketing Content Creation 107

Content Marketing Institute

JANUARY 16, 2018

If you need help explaining the benefits of content marketing to your management team, check out Looking for Content Strategy Buy-In? Set reasonable goals , document your strategy, create expectations based on your company and available resources, and put good processes in place. Don’t Rely on the Same Old Arguments.

Content Marketing 98

Content Marketing Marketing Content Creativity 98

Neil Patel

JULY 7, 2020

So how do you create content that contains data, amazing insights, and research that people love? Well, I’ve created a data sources document that you can use to easily find all of the information I just mentioned. It breaks down the 20 rules that your content needs to follow if you want it to do well. Fine-tuning your content.

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SEO Keywords Landing Page Content Creation 145

Constant Content

NOVEMBER 1, 2022

The Constant Content editorial team also reviews each article I submit to the platform and provides helpful edit requests and feedback that helps me develop my writing skills even more. My writing skills developed predominantly through edit requests from clients and the Constant Content team.

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Content Writer Creativity Writer Freelance 98

ContentWriters

SEPTEMBER 27, 2023

An editorial policy can help shape a blog into the trusted source of information that your readers are hungry for. It’s vital that every member of the team understands the policy and its importance to the content creation process. What is an Editorial Policy?

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Editorial IT Content Creation Blog 64

Content Hacker

APRIL 27, 2023

Hiring processes: Companies increasingly employ natural language processing (NLP) tools during recruitment efforts; however, these may inadvertently discriminate against certain applicants if they don’t recognize specific dialects or cultural nuances within submitted documents. Why Do AI Content Detectors Often Return Inaccurate Results?

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IT Content Writing Style Text 52

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). It was there that I expanded on my education, learning the world of media communication, marketing communications, and corporate content creation. You can catch CMI founder Joe Pulizzi at Content Marketing World 2018.

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Insurance Editorial Team Communication Editorial 108

Content Marketing Institute

MAY 21, 2018

To provide structure to your writers, consider a project management tool like Trello , Asana , or, my favorite, a shared G Suite document with links. Oh, and invest in a written content marketing strategy. And that’s when you get truly high-performing content. Marketers must remain in writing process. Have research? Have data?

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Writer Content Freelance Editorial Team 109

Content Powered

JUNE 25, 2022

Everything you see on a website, from a product page to landing pages to blog posts, is some form or another of content. Creating that content is a skill and often a team effort. Content creation is much more than just putting words on digital paper, though it's also something that no two bloggers tackle the same way.

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Content Creation Web Content Content Keywords 52

Contently

JANUARY 17, 2024

Here are some best practices for creating an efficient and impactful content creation process now. Understand the Regulatory Landscape Finance content marketers face a labyrinth of regulations, from GDPR and SEC guidelines to countless industry-specific rules.

Content Marketing 52

Content Marketing Finance Marketing Editorial 52

Content Marketing Institute

FEBRUARY 20, 2018

If you are new to content marketing – or to Content Marketing Institute – you may want to start your strategic journey by viewing our comprehensive Essentials of a Documented Content Marketing Strategy e-book, our Q&A guide on the topic , or our complete archive of strategy-related insights. Before we get started.

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Content Marketing Marketing Content Brand Awareness 111

Content Hacker

OCTOBER 25, 2022

But the content marketing ROI statistics prove that this industry’s growth is NOT slowing down any time soon. In our digital age, both B2B and B2C business owners and marketers are seeing massive benefits when they use strategic content creation (like lead generation, for one!). Which content types play well with B2B audiences.

Content Marketing 98

Content Marketing IT Search Engine Optimization Marketing 98

ProBlogger

FEBRUARY 27, 2017

I create mind maps almost every day in my business – they help me in my content creation, how I promote my blog and grow traffic, how I monetize my blog, in my design and much more. Another thing you can do in a similar vein is to outline your editorial calendar.

Blog 36

Blog Blogging Search Engine Optimization Social Media 36

ContentWriters

JULY 19, 2023

A content strategy that is focused on producing quality content — but isn’t scalable with a team of writers and standardized style guides — will break when put to the test of increasing the volume of that content. How Do You Begin to Scale Content Creation? Here’s a closer look at what you can do.

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Content Content Creation Search Engine Optimization Content Marketing 52

Express Writers

MARCH 21, 2023

Google Calendar Google Calendar and other calendar tools can be easily transformed into an editorial calendar. You can also schedule time for writing and any other content creation needs. However, it offers more versatility in saving and categorizing your documents. Source: [link] 19.

Blog 52

Blog Blogging Social Media Keywords 52

Content Marketing Institute

DECEMBER 27, 2017

These can include: The DIY tool: This quick and dirty guide will walk you through the basics of creating easy, yet actionable content marketing personas. Creating an actionable editorial plan. Repeat after me: “Content marketing works best when you plan for its success.” Align your content ideas with your business goals.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

ProBlogger

FEBRUARY 27, 2017

I create mind maps almost every day in my business – they help me in my content creation, how I promote my blog and grow traffic, how I monetize my blog, in my design and much more. Another thing you can do in a similar vein is to outline your editorial calendar.

Blog 20

Blog Blogging Search Engine Optimization Social Media 20

Neil Patel

OCTOBER 28, 2020

My favorite Iconosquare feature is that they offer a library of awesome content that you can pull from at the ready. Iconosquare also features an editorial calendar view so that you can schedule posts out ahead of time. It’s easier to manage social media when you plan out content in advance. Sprout Social.

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Audience Social Media Editorial Engagement 111

Pronto Marketing

NOVEMBER 5, 2020

It helps determine how content can get delivered to the right people at the right times. 69% of successful B2B marketers agree that following a documented strategy is a best practice. Aside from focusing on your audience and company DNA, what else does a B2B content marketing strategy need? Diversify your content.

Content Marketing 52

Content Marketing IT Marketing Editorial 52

Content Marketing Institute

OCTOBER 26, 2017

Vishal’s observations line up with the Content Marketing Institute’s latest research , which Lisa Murton Beets recently summarized (bolding is mine): Eighty-eight percent of top performers value creativity and craft in content creation and production, compared with 74% of all respondents. Be passionate about your work.

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Pharmaceutical Landing Page Marketing Editorial Team 97

Content Marketing Institute

OCTOBER 31, 2017

Does the content match the table of contents? TIP: Proofreaders should document the mistakes they find more than once. You’ll also avoid spending time on big problems that arise from poor editing and poor proofreading (lack of interest and trust in your brand’s content, for example, which ultimately lead to fewer readers).

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Proofreader Copy Editor Content Content Creator 89

Content Marketing Institute

MARCH 6, 2018

Unless today is your first day as a content marketer, you’re aware of how essential a documented strategy is to achieving content marketing success. But let’s face it: Not all of us have a direct part to play in crafting or controlling our company’s strategic, high-level view of content. What’s in an editorial plan?

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Editorial Government Collaboration Content 102

Neil Patel

OCTOBER 5, 2021

This is content that’s helpful to both your brand and its audience. While this may mean having a more challenging time filling your content calendar, it results in supreme content quality. By focusing your content creation on topics that matter to your audience, you become a resource in your industry.

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Content Marketing Marketing Storytelling Content 129

Content Marketing Institute

DECEMBER 25, 2018

Here’s Robert’s example: Write a content marketing mission statement. A unique content marketing mission statement helps you document your company’s reason for creating content and the priorities and perspectives it will uphold in pursuit of that mission. Find specialized content creation talent.

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Content Marketing Marketing Content Editorial 110

CoSchedule

FEBRUARY 27, 2023

How to Emulate Matthew Woodward’s Blog Case studies take time and great documentation. Create case studies that document an entire process. Hire enough content creation and management staff to do it right. Develop a strong editorial voice. Good organizational skills are key. Use lots of visuals/screenshots.

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Creativity Blog Blogging Food 98

Content Marketing Institute

JANUARY 28, 2019

However, the operational model may be even more important – because companies that have clarified and created a foundational documented content creation strategy are succeeding in greater numbers. Companies w/ a foundational documented #content creation strategy succeed in great numbers, says @Robert_Rose.

Marketing 101

Marketing Government Content Content Creation 101

Buffer

NOVEMBER 16, 2015

It’s a tough situation, because you’ve been doing content marketing with your gut this whole time, and now you’re being asked to put all that into a document. And the gut-to-document process can be pretty painful.) Sort your effective and prospective content marketing assets by theme 15.

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Content Marketing Marketing Writing Content 52

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. 17 No-Cost Ways Writers Can Extend Reach of Their Editorial.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

NOVEMBER 27, 2017

HANDPICKED RELATED CONTENT: Out of Ideas? 13+ Tools to Spark Content Creation. Document everything. A lot of marketers fail because they don’t document their process. In my experience, my clarity of thought and efficiency in execution quadrupled when I started documenting my process.

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Editorial Team Post Content Creation Long Form Content 97

Content Marketing Institute

OCTOBER 29, 2018

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. Our aim is to highlight new, optimal internal business models for content marketing and use the innovations of the moving assembly line as a metaphor for that.

Content Marketing 75

Content Marketing Marketing Content Editorial 75

Content Marketing Institute

OCTOBER 29, 2018

Thus, strategic editorial strategies may consist of an alignment with campaign-oriented marketing or other departmental goals. On the more sophisticated end of this model, content marketing is developed by highly refined content creation and production teams that feed demand generation, brand awareness, or even native advertising campaigns.

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