Content Marketing Institute

MARCH 7, 2018

If you’re going to invest the resources in content marketing, shouldn’t it have a demonstrable effect on your organization? Given the lack of impact, it’s not surprising that they execute content marketing: Without a documented content marketing strategy (74%). Click To Tweet. AnnGynn Click To Tweet.

Content Marketing 102

Content Marketing Editorial Marketing Content 102

Express Writers

MARCH 21, 2023

Google Calendar Google Calendar and other calendar tools can be easily transformed into an editorial calendar. You can also schedule time for writing and any other content creation needs. Evernote Evernote is a popular note-taking app that helps you organize projects, notes, and schedules. Source: [link] 19.

Blog 52

Blog Blogging Social Media Keywords 52

ContentWriters

JULY 19, 2023

A content strategy that is focused on producing quality content — but isn’t scalable with a team of writers and standardized style guides — will break when put to the test of increasing the volume of that content. How Do You Begin to Scale Content Creation? How Do You Maintain a Scalable Content Strategy?

Content 52

Content Content Creation Search Engine Optimization Content Marketing 52

Content Marketing Institute

JULY 19, 2018

Get better at content creation to boost overall success. Respondents to our eighth annual content marketing survey cited “content creation” (e.g., higher quality, more efficient) as the biggest contributor to increased content marketing success over the previous year. Streamline your workflow.

Content Marketing 106

Content Marketing Manufacturing Marketing Content Creation 106

Content Hacker

OCTOBER 25, 2022

But the content marketing ROI statistics prove that this industry’s growth is NOT slowing down any time soon. In our digital age, both B2B and B2C business owners and marketers are seeing massive benefits when they use strategic content creation (like lead generation, for one!). Which content types play well with B2B audiences.

Content Marketing 96

Content Marketing IT Search Engine Optimization Marketing 96

Constant Content

NOVEMBER 1, 2022

I usually have a variety of projects going on at a time, ranging from SEO marketing and home improvement to legal and lifestyle topics. The thing I enjoy the most about Constant Content is that every day is a chance to explore a new topic, so I never get bored by producing writing for the same category of content over and over again.

Content Writer 98

Content Writer Creativity Writer Freelance 98

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). After a few month-long work engagements, I landed a full-time job at an insurance company, working on internal communications projects. I hope documenting and reviewing your goals regularly changes your life like it changed mine.

Insurance 108

Insurance Editorial Team Communication Editorial 108

Content Marketing Institute

MAY 21, 2018

To provide structure to your writers, consider a project management tool like Trello , Asana , or, my favorite, a shared G Suite document with links. Oh, and invest in a written content marketing strategy. And that’s when you get truly high-performing content. Marketers must remain in writing process.

Writer 108

Writer Content Freelance Editorial Team 108

Buffer

NOVEMBER 16, 2015

It’s a tough situation, because you’ve been doing content marketing with your gut this whole time, and now you’re being asked to put all that into a document. And the gut-to-document process can be pretty painful.) Sort your effective and prospective content marketing assets by theme 15.

Content Marketing 52

Content Marketing Marketing Writing Content 52

Content Marketing Institute

DECEMBER 27, 2017

These can include: The DIY tool: This quick and dirty guide will walk you through the basics of creating easy, yet actionable content marketing personas. Creating an actionable editorial plan. Repeat after me: “Content marketing works best when you plan for its success.” Align your content ideas with your business goals.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

OCTOBER 26, 2017

Vishal’s observations line up with the Content Marketing Institute’s latest research , which Lisa Murton Beets recently summarized (bolding is mine): Eighty-eight percent of top performers value creativity and craft in content creation and production, compared with 74% of all respondents. Be passionate about your work.

Pharmaceutical 97

Pharmaceutical Landing Page Marketing Editorial Team 97

Content Marketing Institute

OCTOBER 31, 2017

TIP: If you wear a proofreader hat for some projects and an editor’s hat for others, don’t attempt to do one right after the other. If you don’t take a breather, you’re likely to be wearing both your proofer and editor’s hats – and the content review will be messy and unfocused. Does the content match the table of contents?

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Proofreader Copy Editor Content Content Creator 88

Content Marketing Institute

MARCH 6, 2018

Unless today is your first day as a content marketer, you’re aware of how essential a documented strategy is to achieving content marketing success. But let’s face it: Not all of us have a direct part to play in crafting or controlling our company’s strategic, high-level view of content. What’s in an editorial plan?

Editorial 101

Editorial Government Collaboration Content 101

CoSchedule

FEBRUARY 27, 2023

How to Emulate Matthew Woodward’s Blog Case studies take time and great documentation. Create case studies that document an entire process. Hire enough content creation and management staff to do it right. Develop a strong editorial voice. link] talks about project ideas and inspiration for customers.

Creativity 98

Creativity Blog Blogging Food 98

Neil Patel

OCTOBER 5, 2021

This is content that’s helpful to both your brand and its audience. While this may mean having a more challenging time filling your content calendar, it results in supreme content quality. By focusing your content creation on topics that matter to your audience, you become a resource in your industry.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Content Marketing Institute

DECEMBER 25, 2018

Here’s Robert’s example: Write a content marketing mission statement. A unique content marketing mission statement helps you document your company’s reason for creating content and the priorities and perspectives it will uphold in pursuit of that mission. Find specialized content creation talent.

Content Marketing 110

Content Marketing Marketing Content Editorial 110