Content Marketing Institute

NOVEMBER 30, 2017

As your content framework takes shape, look for ways to apply it to every type of content decision you make: what content to create, what content to repurpose or update , how to present that content, and so on. HANDPICKED RELATED CONTENT: Metadata 101 for Content Marketers: Your Questions Answered.

Content 222

Content Editorial Editorial Team Content Marketing 222

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Often, this happens as the budget year nears its end and your team needs to spend the designated dollars or lose them.). Invest in success.

Content Marketing 102

Content Marketing Marketing Content Content Creation 102

Content Marketing Institute

APRIL 24, 2018

To make sure you choose a correct head term to align your ongoing content creation efforts, it should support at least one of your products and/or services and should be a term your buyer persona would use when searching. It’s important that your content supports visitors becoming customers.

Content 111

Content Editorial Team Engineering Content Creation 111

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). It was there that I expanded on my education, learning the world of media communication, marketing communications, and corporate content creation. Philanthropic.

Insurance 106

Insurance Editorial Team Communication Editorial 106

Content Marketing Institute

NOVEMBER 20, 2017

An app had recognized my friend’s message as a yes-no question and had presented me with ready-to-use replies. Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. Nothing about the exchange shouted, “Hey! Check it out! Image source.

Marketing 104

Marketing Content Agency Content Marketing 104

Content Marketing Institute

SEPTEMBER 21, 2018

But if you treat it as something you do after you publish your content, you’re missing an opportunity. When you reach out at the beginning of content creation, you can: Quickly determine whether you’re creating content on topics your industry will find interesting (versus writing for writing’s sake). Click To Tweet.

Promotion 105

Promotion Brand Awareness Editorial Team Content Creation 105

Content Marketing Institute

OCTOBER 8, 2017

The best authors using this article model aren’t just presenting readers with the walk-through of another company’s strategy, they’re presenting those strategies with ways the readers can implement. HANDPICKED RELATED CONTENT: LinkedIn Publishing Trends Every Marketer Must Know. Final thoughts.

Content Creator 100

Content Creator Audience Script Content 100