Content Marketing Institute

DECEMBER 23, 2021

The Beatles: Get Back documentary sparked CMI’s creative director to turn to the keyboard (the one with letters, not the one with 88 keys). Here are the five lessons for content creators he took away from the almost nine-hour documentary.

Creativity 143

Creativity Creative Director Content Creator Content Marketing 143

Neil Patel

JULY 1, 2021

Many bloggers and businesses use editorial or content calendars to streamline content production. In many ways, an editorial calendar is a lifesaver for creatives and business owners. Others use an editorial calendar to improve focus, because an organized approach can also limit writer’s block and keep content evergreen.

Editorial 145

Editorial Creative Director Content Content Creation 145

Content Marketing Institute

NOVEMBER 10, 2017

We hear from content creators all the time about the struggle to be creative day in and day out. But creativity is critical when it comes to standing out among the screaming noise that distracts your audience daily. And there are tactics you can use to inject more creativity into your content marketing efforts.

Creativity 72

Creativity Creative Director Content Creator Storytelling 72

Content Marketing Institute

NOVEMBER 9, 2017

Each year, CMI founder Joe Pulizzi covers the essential roles you need on your content marketing team. It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? Never start your team with the content creators.

Content Marketing 94

Content Marketing Editorial Proofreader Content Creator 94

Buffer

SEPTEMBER 25, 2023

Ogilvy's Creative Director, David Raichman, called AI “ a force multiplier for creative expression,” and I couldn’t agree more. AI content creation tools can help you here, especially when saving time in social media post creation.

Social Media 124

Social Media Content Creation Media Content 124