Content Marketing Institute

DECEMBER 11, 2017

I learned content distribution, syndication, and SEO very much by accident. I worked on projects for ABC News, HBO, The New York Times and Frontline – always as a freelancer. The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company.

Editorial Team 89

Editorial Team Editorial Content Creator Content 89

Content Marketing Institute

MAY 21, 2018

HANDPICKED RELATED CONTENT: 27 Reasons Why Your Content Sucks. As the chief content creator for Find A Way Media, I’m both a writer and an employer of freelancers. To provide structure to your writers, consider a project management tool like Trello , Asana , or, my favorite, a shared G Suite document with links.

Writer 109

Writer Content Freelance Editorial Team 109

Content Marketing Institute

JULY 24, 2018

50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message. Or I might try a bit of native advertising for our top converting content. 50,000: Launch an audience research and partial website redesign project. Seek answers.

Content Marketing 106

Content Marketing Marketing Content Content Creation 106

Smart Blogger

NOVEMBER 15, 2022

Most clients will pay freelance writers by word count or individual project. Look for a page named “editorial guidelines”, “guest posting guidelines”, “write for us”, or something similar. Companies don’t hand them to just anyone. Let’s start with my favorite one: 1. Smart Blogger Jobs Board.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

JANUARY 10, 2018

Your team has developed audience personas and knows which topics and keywords resonate with your audience. The content promotion plan is done and the KPIs are set. You begin assigning the content marketing work. And then you hit a wall: You can’t find enough quality content creators to join the team.

Content Creator 102

Content Creator Script Editorial Team Portfolio 102

Content Marketing Institute

DECEMBER 29, 2017

This second idea stolen from Paul comes with a great payoff: Use the oft-derided pop-up to offer content suggestions rather than to gather email addresses.@HealthCatalyst HealthCatalyst uses pop-ups to offer content suggestions. That way, every new piece can point the audience to more content that may be useful. Click To Tweet.

Content Marketing 102

Content Marketing Marketing Editorial Content 102

Content Marketing Institute

APRIL 20, 2018

Writing platform Airstory lets you keep drafts, notes, and related content together as you work on a repurposing project. Use this drag-and-drop document builder to gather pieces of content you want to repurpose and collaborate with other content creators working on the same piece. How do you recycle your content?

Editorial Team 106

Editorial Team Content Social Media Collaboration 106