Content Marketing Institute

NOVEMBER 17, 2017

Following Scott Abel’s seven “rights” for an excellent customer relationship with your content as shared at the Intelligent Content Conference a few years ago, content creators must aim for: The right person (to get). The right content. Specially produced or curated content to air on screens. Conclusion.

Audience 97

Audience Landing Page Entertainment Content 97

Content Marketing Institute

JANUARY 16, 2019

Glenn LaFollette, who leads brand strategy and editorial at JLL, helps his team find the magic in commercial real estate services, telling moving, impactful stories through text and videos on JLL’s Ambitions website. A print and digital quarterly magazine. Sorry, B2B marketers, you’re not off the hook. His secret? Master classes.

Content 82

Content Editorial Contractor Persuasion 82

Content Marketing Institute

JULY 24, 2018

50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message. 50,000: Invest in print, in terms of taking blog articles and producing a quarterly magazine. Take blog articles and produce a quarterly print magazine, advises @markiemasters.

Content Marketing 102

Content Marketing Marketing Content Content Creation 102

Smart Blogger

NOVEMBER 15, 2022

Unless you want to spend your freelance writing career slumming through content mill after content, and getting paid peanuts, you need to level up your content creation skills. Because those high-paying freelance content jobs you lay awake dreaming about? Companies don’t hand them to just anyone. Smart Blogger Jobs Board.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

NOVEMBER 9, 2017

It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). Editorial planning. First comes strategy, then comes editorial planning. First comes strategy, then comes editorial planning, says @michelelinn. What is our internal process or workflow for creating this content?

Content Marketing 88

Content Marketing Editorial Proofreader Content Creator 88

Content Marketing Institute

DECEMBER 29, 2017

This second idea stolen from Paul comes with a great payoff: Use the oft-derided pop-up to offer content suggestions rather than to gather email addresses.@HealthCatalyst HealthCatalyst uses pop-ups to offer content suggestions. That way, every new piece can point the audience to more content that may be useful. Click To Tweet.

Content Marketing 98

Content Marketing Marketing Editorial Content 98

Content Marketing Institute

JANUARY 18, 2018

If Intel’s digital magazine iQ could speak, that’s what it would say. iQ’s head of publishing Luke Kintigh and iQ’s managing editor Deb Landau shared the lessons learned in their Content Marketing World talk How Intel Evolved From Blogging to Running a Full-Fledged Media Property. . The evolution of iQ by Intel. Click To Tweet.

Publisher 109

Publisher Publishing Publishing Editorial Team 109

Contently

MARCH 18, 2024

In an effort to break from tradition, BBH started the Center for Women & Wealth, coupled with a pioneering print magazine tailored for these women. We had to breathe new life into our content to make it more editorially driven and wired for social distribution,” David Gardner, SoFi’s director of content marketing, explained.

Content Marketing 52

Content Marketing Finance Brand Banking 52

Content Marketing Institute

OCTOBER 31, 2017

Want to know a few scary truths ignored by too many content creators? And if you think the same person can write, edit, and proof their own work, you should be afraid, very afraid of publishing that content. With CCO magazine, I put on the proofreader’s hat, while Clare McDermott edits the articles. Click To Tweet.

Proofreader 86

Proofreader Copy Editor Content Content Creator 86

ProBlogger

JUNE 26, 2019

It’s also probably relevant for other content creators as well. . The rest of the two days, you’ll hear from some other people including James Schramko, who is a Sydney-based content creator and business owner. We changed the slider a little bit more and it became even more like a magazine.

Blog 24

Blog Blogging Blogger Architecture 24

CoSchedule

FEBRUARY 27, 2023

Develop a strong editorial voice. Laughing Squid Laughing Squid is a web hosting service whose blog takes an off-beat approach to content creation by writing about things like White Stripes cover videos or time-lapse videos of cable train rides. What Makes Smashing Magazine’s Blog Great? Cover a variety of topics.

Creativity 98

Creativity Blog Blogging Food 98

Content Marketing Institute

JANUARY 29, 2018

To ensure that we’re on the same page, here’s my content curation definition: To meet your audience’s information needs, content curation is the assembly, selection, categorization, commentary, and presentation of the most relevant quality information. You add your human editorial perspective while integrating your 360-degree brand.

Editorial 110

Editorial Editorial Team Content Social Media 110

Content Marketing Institute

MARCH 8, 2018

Now, with advances in natural language processing and artificial intelligence, a new breed of technology can test content for readability and clarity, which go to the heart of user experience and engagement. It can move organizations from a subjective approach, often fraught with editorial friction, to an objective, metric-based approach.

Government 108

Government Content Editorial Prose 108