article thumbnail

How to Use Google Scholar to Find Content Ideas and Research

Neil Patel

You can find content ideas on Google Scholar by searching for keywords related to your industry, brand, or topic. No matter if you’re looking for news articles on digital marketing trends in healthcare, Google Scholar can help you get high-quality search results.

article thumbnail

10 SaaS Marketing Examples That Are Actually Fun 

The Hoth

While SaaS applications are undoubtedly useful, the oversaturation of apps & content makes marketing these services quite the challenge. In particular, SaaS marketing strategies involve long & complex sales cycles, rigorous brand-building, and a healthy amount of lead generation.

article thumbnail

103 Marketing Buzzwords to Know in 2023 [+ Beyond]

Intergrowth

Almost every industry uses machine learning, from science and engineering to healthcare, retail, and finance. I mean, it’s a lot easier to say or write “CMS” than “content management system.” Most content management systems are designed for collaboration between coders and non-coders.