Wed.May 01, 2024

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Why Big Companies Make Bad Content

Ahrefs

HubSpot teaching you how to type the shrug emoji or buy bitcoin stock. Salesforce sharing inspiring business quotes. GoDaddy helping you use Bing AI, or Zendesk sharing catchy sales slogans. Judged by content marketing best practice, these articles are bad.

Content 106
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22 TikTok Video Ideas To Inspire You & Engage Your Audience (+ Examples)

Adam Connell

Struggling to come up with new TikTok video ideas? I’ve got you covered. In this post, I’ll be sharing 22 ideas for TikTok videos that are proven to get more views and engagements. Plus, I’ll also share examples of viral videos to illustrate what each idea might look like in practice and get your creative.

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HARO: Is It Alternatives You’re Looking For?

Ahrefs

Whatever the reason, in this article, I’ll share some alternatives to HARO and a few extra ways to get expert quotes and backlinks for your website. Disclaimer: I am not a PR expert.

IT 107
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Optimizing Your YouTube Script for Search: SEO Strategies for Videos

iWriter

Are you ready to take your YouTube channel to the next level? Optimizing your YouTube script for search visibility is one of the most important factors in getting your videos seen by a larger audience. In this blog post, we’ll give you all the tips and tricks you need to ensure your content ranks high on YouTube’s search results. Get ready to skyrocket your views and subscribers with our SEO tips for video creators!

Script 98
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How To Develop a Great Creative Brief and Get On-Target Content

Content Marketing Institute

If you’ve ever said, “It would have been easier if I'd done it myself,” here’s a fix: Create a content brief that gets what you need and do it in a format that you can easily update for every new assignment.

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What Are Canonical URLs: An In-Depth Guide for SEOs

Backlinko

A canonical URL is the original or primary version of a webpage. If your site hosts multiple pages with similar or identical content, the canonical URL is the one you want search engines to index. While search engines ultimately determine which URL they consider canonical, you can influence this decision by adding the “rel=canonical” link element in your webpage’s HTML code.

SEO 89

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How To Create a Long-Term SEO Strategy That Works

BKA Content

How To Create a Long-Term SEO Strategy That Works Some business goals are short-term, like monthly sales goals. Others are lengthy, like developing new products. SEO fits in the “lengthy” category. It takes effort but pays big dividends — simply optimizing your existing content can increase traffic by 75%. Start reaping these rewards by developing an SEO long-term strategy.

SEO 76
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Find the Blog Posting Frequency that Works for You

Express Writers

You know having a blog for your business or brand is critical to drawing in new customers and keeping the ones you have. However, you likely have wondered what the right blog posting frequency is. Should you post once a week? Every day? Multiple times a day? What’s the ideal blog posting frequency for you? Of course, the answer depends on your needs, goals, and the size of your business/brand.