How to Adopt a Customer-Centric Strategy for Your Content
Content Marketing Institute
NOVEMBER 30, 2017
Does your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. A few years ago, the team took a hard look at the company’s content and found that it was heavily oriented toward what Red Hat sells (IaaS solutions, PaaS solutions, Linux solutions, and so on).
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