Content Marketing Institute

DECEMBER 19, 2018

HANDPICKED RELATED CONTENT: How to Take Your Travel Content on a Better Trip. 4 Reasons You Should Act on Influencer Marketing. A cheesy marketing stunt? Sure, but one that’s on brand for a company known for its wacky content. HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration.

Content Marketing 89

Content Marketing Government Marketing Food 89

Buffer

OCTOBER 11, 2023

“It helped me grow by 300 followers in the past one to two weeks,” Christina Garnett , Principal Marketing Manager, Offline Community and Advocacy at HubSpout, says of her Community Top Voice badge. The campaign has resulted in a spike in both user-generated content (UGC) and traffic for the platform. 

Editorial Team 126

Editorial Team Collaboration Editorial Web Content 126

Smart Blogger

FEBRUARY 20, 2023

The marketing industry is quickly evolving, and marketing jobs are in increasing demand. For example, industry experts expect marketing manager jobs to grow twice as fast as the average employment rate over the next decade. Meanwhile, they expect market research analyst roles to grow nearly four times as fast in the same period.

Marketing 83

Marketing Collaboration Social Media Digital Marketing 83

Content Marketing Institute

FEBRUARY 21, 2018

Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Let’s explore how to use these features to maximize your content marketing strategy. Adaptable Instagram Ads. Learn more. Watch more.

Creative Director 111

Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

MAY 23, 2018

Use @evernote for to-do lists, content ideas, business plans, notes, etc. HANDPICKED RELATED CONTENT: 7 Apps and Tools Obsessed by Content Marketers. HANDPICKED RELATED CONTENT: 7 Powerful Tools to Automate Tedious Content Marketing Tasks. Cover image by Joseph Kalinowski/Content Marketing Institute.

Marketing 104

Marketing Editorial Team Editorial Text 104

Content Marketing Institute

DECEMBER 15, 2017

Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. Bridget Burns, community manager for Tom’s of Maine, explains in this Q&A how micro-influencer marketing works for a brand that values substance over sizzle.

Recruitment 97

Recruitment Marketing Editorial Team Editorial 97

Content Marketing Institute

NOVEMBER 30, 2017

Does your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. A few years ago, the team took a hard look at the company’s content and found that it was heavily oriented toward what Red Hat sells (IaaS solutions, PaaS solutions, Linux solutions, and so on).

Content 223

Content Editorial Editorial Team Content Marketing 223

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. What’s the best way for the marketing and media teams to relate to each other? In all cases, the subscribers are electrical engineers, the company’s target market.

Management 79

Management Electronics Media Architecture 79

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. Try #artificialintelligence in your B2B marketing and don’t wait, says @PaulRoetzer. As a marketer, you’ll never have to understand artificial intelligence in depth.

Marketing 108

Marketing Content Agency Content Marketing 108

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially.

Audience 108

Audience Editorial Team Editorial Social Media 108

Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. HANDPICKED RELATED CONTENT: 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment. Video content sees 41% more search traffic than text or image via @aberdeengroup #research. Video converts more users.

Website 110

Website Editorial Team Landing Page Content Creator 110

Content Marketing Institute

JUNE 29, 2018

Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. HANDPICKED RELATED CONTENT: 27+ Handy Tools for Better Visual Content Marketing . 4-7 in Cleveland, Ohio.

Editorial Team 111

Editorial Team Storytelling Text Editorial 111

Content Marketing Institute

JANUARY 2, 2018

Christin Kardos leads social media for Convince and Convert, an organization that teaches marketers how to be socially savvy. As marketers and businesspeople, we know social presents tremendous opportunities for business … but when it’s used only as a broadcast channel, you’re failing to make connections. Essential social mindset.

Social Media 111

Social Media Management Media Editorial Team 111

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Content syndication shouldn’t be all about link building. HANDPICKED RELATED CONTENT: The Only 10 Ways to Make Money From Content Marketing. But it absolutely can be done.

Editorial Team 93

Editorial Team Editorial Content Creator Content 93

Content Marketing Institute

FEBRUARY 15, 2018

Content audits are about as popular as colonoscopies but they’re just as necessary to health – in this case, the health of your content marketing strategy. But you likely dread the tedious, time-consuming annual content audit, and reliably and predictably put it off (and sometimes never get it done.).

Editorial Team 106

Editorial Team Content Editorial Content Marketing 106

Content Marketing Institute

MARCH 5, 2018

As with any content marketing initiative, avoid the one-and-done approach. HANDPICKED RELATED CONTENT: Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video. HANDPICKED RELATED CONTENT: Instagram Marketing: 4 Features You Should Be Using [Examples]. Embrace consistency. YouTube Live.

Editorial Team 108

Editorial Team Entertainment Content Creator Editorial 108

Content Marketing Institute

APRIL 27, 2018

The bio content or text is the most important element. You can drive a flood of leads with a relevant and enticing call to action like this one from an earlier version of Foundr’s profile (“Get Our Free Instagram Marketing 101 Issue!”). Create and share great content. The bio link is also important. Click To Tweet.

Landing Page 110

Landing Page Editorial Team Editorial Social Media 110

Content Marketing Institute

MARCH 1, 2018

Resolved to do better, in 2016 we began creating premium content monthly. We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. The results came quickly.

Brand 97

Brand IT Editorial Team Social Media 97

Content Marketing Institute

JUNE 25, 2018

There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty. Web mentions into monthly roundups.

Brand 103

Brand Content Editorial Team Social Media 103

Neil Patel

NOVEMBER 11, 2020

As a digital marketer, you know just how important the tone and message of your blog are to the overall success of your business. A cohesive approach to your digital content, especially the content on your blog, is critical to your brand. The best way to ensure your site is editorially cohesive is with an editorial style guide.

Editorial 145

Editorial Editorial Team Freelance Utilities 145

Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Before I joined the CMI editorial team in September, the same was true for me. If you subscribe to the Content Strategy for Marketing newsletter, you should have received the revamped version in your inbox today.

Publisher 100

Publisher Publishing Publishing Editorial 100

Content Marketing Institute

SEPTEMBER 19, 2018

English-speaking markets are attractive, but for most niches, they’re also the most competitive. If you want results with less effort – and it makes sense for your audiences – think about localized markets. Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning.

Editorial Team 102

Editorial Team Contractor Freelance Content 102

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Editorial Team 94

Editorial Team Content Editorial Communication 94

Content Marketing Institute

OCTOBER 30, 2018

It’s used by both B2B and B2C organizations to streamline their content marketing strategy. An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Click To Tweet.

Editorial Team 105

Editorial Team Content Manufacturing Keywords 105

Content Marketing Institute

JANUARY 24, 2019

The massive amounts of social data, growing number of demands and requests from customers through social platforms, and evolving best practices make it easy for marketers to get overwhelmed. HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. Pricing: Free for limited access.

Social Media 100

Social Media Media Editorial Team Collaboration 100

Content Marketing Institute

JUNE 19, 2018

Ready to take your content marketing expertise to the next level? HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. HANDPICKED RELATED CONTENT: How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy. Read on and soak up the knowledge. SEO Click To Tweet.

SEO 104

SEO Editorial Team Editorial Search Engine Optimization 104

BKA Content

NOVEMBER 14, 2022

However, that does not mean you should forego content marketing in favor of traditional marketing. The Reality of Legal Content Marketing. If you need more incentive to hire a legal content writer, consider these top three benefits of content marketing: Content helps users find you.

Content Writer 52

Content Writer Writer Content Copywriter 52

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Clickbait creates the curiosity gap.

Content 100

Content Editorial Team Entertainment Content Creator 100

Content Marketing Institute

OCTOBER 15, 2018

Content marketers deliver a wealth of ideas and information, but it’s not always presented in the best way. Structure of content. I will take you through nine steps to ensure that your audience is more likely to consume and engage with your content. This is content marketing 101 , but it’s the most important aspect.

Medical 97

Medical Proofreader Government Editorial Team 97

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. They’re often bloggers.

Writer 108

Writer Content Freelance Editorial Team 108

Content Marketing Institute

NOVEMBER 14, 2018

Website developers and marketers buzz about page load time, especially because Google announced beginning this past July that speed is a keyword ranking factor for some mobile versions of websites. For a closer look at SEO ranking tactics and factors, I recommend these resources: SEO Marketing Strategy: Tips for Success in 2018.

Pharmaceutical 82

Pharmaceutical SEO Editorial Team Editorial 82

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). As I came close to graduation, I felt like sports marketing was something I’d be good at. I was lucky enough to get an internship with the Cleveland Cavaliers, the professional basketball team, after graduation.

Insurance 109

Insurance Editorial Team Communication Editorial 109

Content Marketing Institute

JANUARY 7, 2019

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Get the latest (and sometimes refreshed) content from Content Marketing Institute. Cover image by Joseph Kalinowski/Content Marketing Institute. No one post can mention all relevant tools.

Editorial Team 101

Editorial Team Editorial Concept Content 101

Content Marketing Institute

JANUARY 15, 2019

HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. Your live content is great fodder for a blog article, especially when combined with the questions and comments that came through while you were rolling. Cover image by Joseph Kalinowski/Content Marketing Institute.

Landing Page 98

Landing Page Editorial Team Editorial Brand Awareness 98

Content Marketing Institute

SEPTEMBER 10, 2018

Editor’s note: Given that thousands of marketers succumb to conference overload every year, we thought it was the perfect time to bring back and update last year’s advice on how to overcome it. Your notebook is filled with ideas, notes, and doodles of possibilities for your content marketing program. But you don’t need to.

Content 94

Content Editorial Team Banking Editorial 94

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. billion pieces of content per year.

Content Creation 110

Content Creation Content Editorial Team Storytelling 110

Content Marketing Institute

OCTOBER 16, 2018

To create content that stands out, speak to your niche. Specifically, that’s the audience persona you created when you put together your content marketing strategy. Find your style – Your business has a unique value proposition (your content differentiation factor ), so your voice and style of communication need to match.

Content 104

Content Editorial Team Keywords Construction 104