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People Round-Up, Mid-July 2023

Publishing Trends

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. She was previously senior associate, content management, at Harper Collins.

Agency 62
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37 Beginner-Friendly Ways to Find Freelance Writing Jobs (2023)

Smart Blogger

Here’s how Karen MacKenzie asked for a testimonial after we published her first post on Smart Blogger: “Would it be possible to get a testimonial for my website? also publish a great deal of content. e-Commerce companies with blogs tend to publish a lot of content. So how should you ask for one?

Freelance 126
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Increase Your SEO By Appearing on Google News

ProBlogger

As such, one content marketing strategy that has surfaced recently is to try and get ones site featured on Google News. Aggregating content from over 25,000 publishers worldwide, the service uses Google’s algorithms to search for and promote the top news stories of the moment. What is Google News and why is it important?

SEO 52
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Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan

Content Marketing Institute

But let’s face it: Not all of us have a direct part to play in crafting or controlling our company’s strategic, high-level view of content. I recommend starting with our Content Marketing Strategy Essentials guide and branching off from there. What’s in an editorial plan? Governance lies at the heart of every editorial program.

Editorial 101
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4 Business Models for Content Marketing

Content Marketing Institute

Author’s note: As has been pointed out to me in the comments on the blog and on social media, Henry Ford was a noted bigot who spread much of his bigotry through content. Additionally, our timing of publishing a post noting Henry Ford’s assembly-line accomplishment comes at the most inopportune moment given the tragedy of the past few days.