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The simple governance strategy that will help web teams succeed

Contented

But that’s OK—an army of staff will pick up the slack and write the content in and around their everyday jobs. Then the web team recruits staff to write content. Someone in the web team — a content manager if you’re lucky — will go around and let staff know of their new content writing responsibilities.

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How one of our clients works smarter, not harder

Contented

In my work as a content strategist, I meet many web content teams, who tell me they are overworked and undervalued. In the web or communications team, you can spend your days pulling your hair out, policing and rewriting digital content, that is not fit for purpose. New site, same old content problems.

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A clever way for writers to design menu structures and landing pages, much like Gov.uk

Contented

menu as an example you can replicate on your government website or corporate website. Keep content away from pages designed for navigation. The same goes with leaving a trail of content on a menu landing page. Content on menu pages affects usability. If your CMS does this, don't be tempted to fill that page with content.