article thumbnail

The simple governance strategy that will help web teams succeed

Contented

But that’s OK—an army of staff will pick up the slack and write the content in and around their everyday jobs. Then the web team recruits staff to write content. Someone in the web team — a content manager if you’re lucky — will go around and let staff know of their new content writing responsibilities.

article thumbnail

How one of our clients works smarter, not harder

Contented

Our signature system gives copywriters and editors essential writing skills to create successful web content. We have helped thousands of content managers and copywriters to tackle their content head on. Let me introduce you to one such content manager, Lynda. Lynda and her team enjoy: more productivity.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Looking for Content Strategy Buy-In? Don’t Rely on the Same Old Arguments

Content Marketing Institute

Google “business case content strategy” and you’ll get only 72,000 results. Now, when I say, “content strategy,” I mean the holistic approach to using content as an asset to the business. Why should the business care about careful governance , management, adaptation, optimization, and scale of the way it uses content?

article thumbnail

Best Content Management Systems

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. A content management system—CMS for short—gives you the ability to publish content on the Internet. There are tons of different content management systems available on the market today.

article thumbnail

Science Writing Jobs 101: A Super Simple Guide to Getting Hired

Smart Blogger

Science writers are in demand in a variety of industries, including: Pharmaceutical and biotech companies Science and medical journals and magazines Non-profit organizations and research institutes Government agencies and departments, such as the National Institutes of Health (NIH) or the Centers for Disease Control and Prevention (CDC) Science communication (..)

Medical 81
article thumbnail

Nine digital content skills that open up many job opportunities

Contented

Many jobs now demand digital content skills: corporate communications, technical communications, web writing, journalism, advertising, publishing, marketing, content marketing, public relations, content management, content strategy, digital strategy, service design and government roles. .

article thumbnail

The Zen of Content Marketing: Higher Consciousness, Better Performance

Content Marketing Institute

We need to … express the creativity and wisdom that content creators, editors, and producers bring to our business. We create ads, we run A/B tests, we optimize keyword strategies, and we implement content management technology. Big means that you use words like ‘process,’ ‘ownership,’ ‘governance,’ and ‘standards.’