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People Round-Up, Mid-December 2022

Publishing Trends

Jesse Myers has been named President and CEO of Baker Publishing , effective May 1, 2023, and is the first person outside the Baker family to hold the position. Myers is currently Publisher of Lexham Press and Director of Original Content for Faithlife , makers of Logos Bible Software.

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How to Create an Editorial Calendar That Will Streamline Your Content Strategy

Neil Patel

To be successful, your content plan must be actionable, and you need to publish content consistently. We’re going to cover the basics, including how to create and manage your editorial calendar, and how it can help your content strategy grow. Your editorial calendar is part of your content strategy.

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People Round-Up, Early April 2023

Publishing Trends

Katy DiRienzo , formerly Production Coordinator at Penguin Publishing Group, joins as Reprint Production Manager. Leigh Butler , SVP, and Hal Fassenden , VP, Director of Subsidiary Rights, are retiring from Penguin Publishing Group after forty-five and thirty-six years, respectively. Sierra Moon joins as Junior Analyst.

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How 3 Serious Brands Engage Humanly on Social Media

Content Marketing Institute

I chose three Content Marketing Awards finalists that prove even serious brands can be human and entertaining. HANDPICKED RELATED CONTENT: 5 Gospels to Follow on Social Media That Are Strategic, Systematic, and Smart. CalSTRS publishes original videos, humor , and teacher-interest stories, and news about the CalSTRS portfolio.

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Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs

Content Marketing Institute

Each year, CMI founder Joe Pulizzi covers the essential roles you need on your content marketing team. It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? But before we do that, a bit of explanation ….

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The 7 Best Marketing Project Management Software To See Top-Tier Success

CoSchedule

In terms of marketing efforts, this statistic is a direct translation to money lost on underperforming ads and failing campaigns. Marketing project management software. table of contents] Marketing Project Management Software Fundamentals What Is Marketing Project Management? The solution? out of 5 stars.

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How to Save Time with AI Social Media Content Creation

Buffer

Ogilvy's Creative Director, David Raichman, called AI “ a force multiplier for creative expression,” and I couldn’t agree more. Social media scheduling : Streamline social media content publishing with calendar and preset publishing schedules. 🤔 Why go for it?