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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

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10 Best Content Writer Jobs for (Beginner) Freelancers in 2023

Smart Blogger

Successful content writers stay on top of trends in content marketing, new social media platforms, and changes to search engine algorithms. So who’s best suited for a content writing career? Copywriter If you love persuasive writing and have a keen understanding of marketing principles, try copywriting.

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15+ Applications of AI in Business in 2023 (with Examples)

Smart Blogger

It allows you to anticipate customer behavior and fine-tune your marketing strategies for increased engagement, brand loyalty , and brand awareness. Sales & Marketing Campaigns Applying generative AI to your digital marketing campaigns creates a whole new world of opportunities. Take pharmaceuticals, for instance.

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Slow Page Load Time Not Always the Culprit in Poor SEO Rankings

Content Marketing Institute

2 ranking for “pharmaceutical careers” (1,300 monthly searches): [link]. ” The content is kind of short, but the domain authority is 74, which is strong. I’m sure that’s a factor, but low-volume searches still have plenty of competition with search results (6 million) and value for potential leads and sales.

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This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse?

Content Marketing Institute

Our rants and raves include Lloyds Bank’s big bet on content marketing and Amazon’s cautionary tale on business models; then we close the show with an example of the week on The Points Guy. Download this week’s PNR: This Old Marketing podcast. . (06:05): Content love from our sponsor: Ahrefs (12:03).

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8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

Content Marketing Institute

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations.