Content Marketing Institute

OCTOBER 25, 2021

The right content publishing process helps you guide your content down the field and over the publication line so audiences can consume it. Try these tips (honed over seven years of weekday publishing) to set up or improve yours.

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CopyBlogger

SEPTEMBER 19, 2023

You’ve probably noticed that some companies have similar publishing schedules and content workflow processes, yet the results they achieve are. Continue Reading The post What Is a Content Marketing Strategy? appeared first on Copyblogger.

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Bramework

AUGUST 1, 2023

Not only is there heavy research to do for content marketing , but we have to muster up the energy to dedicate time to the actual writing — while making it stand out. Content marketing basics state that you should have an outline before writing your content anyways. PLEASE READ THE DISCLOSURE FOR MORE INFO.

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Kristi Hines

JULY 13, 2021

In this post, I’ll share 25 books on content marketing. Content Marketing Books. Do you want to go offline with a good book? Or find something to listen to on the drive to work?

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Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. This content still needs some editing, but it makes my job much easier.

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ContentWriters

JUNE 7, 2023

Content marketing is more valued than ever. According to the 2023 report by the Content Marketing Institute , 71% of B2B firms feel like content marketing is even more important now than it was a year ago. What Is a Content Marketing Writer? Here are a few things to consider.

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Content Hacker

JULY 6, 2023

Do you want to know how content marketing helps business growth? Many business owners aren’t sure whether investing in content marketing is worth the time, effort, and resources. Content marketing is 100% worth it. My answer to anyone who asks is always YES!

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Content Marketing Institute

DECEMBER 10, 2018

Viveka, chief visibility officer at Vengreso, and Bernie, CMO at Vengreso, presented 3 LinkedIn Content Marketing Strategies that will Drive Visibility, Credibility and Traffic at Content Marketing World. As with all effective content marketing, Viveka recommends publishing video content that’s useful and solves a need.

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Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Integrating NLP Into Your Content Marketing Efforts As a content marketer, you may think of NLP as a term you would hear from your engineering friends.

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Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Our new publishing frequency. Some of you might be wondering about two weekend stalwarts – the PNR: This Old Marketing podcast and the Content Strategy for Marketers newsletter. 11, PNR goes on hiatus.

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Content Marketing Institute

OCTOBER 28, 2017

In the news, we talk about a new initiative from three marketing associations that puts the blame for bad online advertising directly on the shoulders of publishers. 11:38): Content Marketing Master Classes – Our multi-city tour is returning for another round of in-depth content marketing training.

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Buffer

NOVEMBER 28, 2023

Also, these tools specifically gave me the best chance of creating content to a certain level of quality I hoped for. To keep the experiment parameters strict, 100 percent of the content was AI-generated based on various prompts. The only exception was some light proofreading before publishing.

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Moz

JANUARY 19, 2020

Posted by KristinTynski I’m often asked about what results are earned through content marketing and digital PR. Then I examined which publishers can have the biggest impact on rankings. In general, the higher the R-score, the stronger the relationship between number of links from publishers and improvements in organic ranking.

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ContentWriters

SEPTEMBER 20, 2023

Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. This can help you establish a regular cadence and ensure you’re sticking to your content budget.

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Content Marketing Institute

JANUARY 4, 2021

Executives from Virgin, GE, and Microsoft all publish on LinkedIn. Continue reading → The post LinkedIn for Content Marketing: 3 Things You Should Know appeared first on Content Marketing Institute. While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from it.

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Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. That’s content marketing in a nutshell. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Exceedingly well.

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Content Marketing Institute

FEBRUARY 9, 2023

That means you need to evaluate critically – and consider adjusting – your content marketing calendar. Unexpected bad news may not directly affect your brand, but it may affect your audience. Here’s a quiz to assess the situation. Continue reading →

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Contently

FEBRUARY 12, 2024

The best email newsletters are like holy grails for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. But you can’t just dump all your published content on your readers and expect them to engage.

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ContentWriters

FEBRUARY 21, 2024

Copyright Protection Generative AI is essentially a very advanced auto-complete tool that uses information already published on the web as its source. In the business world, companies that rely on content marketing either set a policy disallowing writers to use generative AI or requiring its disclosure. can detect it.

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Verblio

OCTOBER 19, 2022

Making decisions based on data is something that all businesses should adhere to, and yet measuring content marketing metrics is an area where many companies fall short due to poor data setup, messy integrations, and unclear lack of ownership over who leads what metric. Owned by: Marketing. links), and affiliate marketing.

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Animalz

JANUARY 23, 2023

We’ve found that we can create great content — content that gets results — with a blend of human and machine. And we’ve dubbed this blend: the Content Cyborg. Here’s why and how you should integrate AI writing tools into your content marketing. The question is: how much of either should you use?

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Backlinko

AUGUST 10, 2021

I’m super excited to announce the completely updated Content Marketing Hub. We launched the first version of Content Marketing Hub last year. You can check out the new Content Marketing Hub 2.0 right here: Visit The Content Marketing Hub. I’m super happy with how Content Marketing Hub 2.0

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ContentWriters

MARCH 8, 2023

However, SaaS can stand out from the crowd through content marketing – which is the development and distribution of helpful content to your audience. So why exactly is content marketing important for SaaS companies? Content marketing is a great way to do this.

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Content Marketing Institute

DECEMBER 20, 2022

Browse this list of the 10 most popular content marketing articles to see if you missed any among the 249 CMI published in 2022. You can read them all in 108 minutes – or take just five minutes to read the first one. Continue reading →

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Content Hacker

NOVEMBER 16, 2022

Sure, you can do content marketing willy-nilly. You can publish random topics at random times. Because you need a content marketing process plan behind it all to ensure your content WORKS…. But how do you create a content marketing team and workflow plan that results in amazing content?

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Blogging From Paradise

MARCH 19, 2023

Finding the proper mix between writing and marketing blog posts accelerates your blogging success exponentially over the long haul. Publishing detailed, targeted content […]

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Contently

MARCH 14, 2023

That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. SEO Recommendations for Content Marketers The misconception that you can forsake SEO recommendations in favor of social media marketing is just one of the many myths surrounding SEO.

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Intergrowth

MARCH 30, 2023

Content marketing is one of the smartest investments that you can make in your business. Today, we’re going to walk through the seven most common content marketing mistakes that cost businesses thousands of dollars per year. But first… Why Invest in Content Marketing? They get too salesy.

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Copywriter Collective

JANUARY 23, 2024

According to research by Oberlo , around 96% of marketers believe that content marketing is effective for their brand. This stat is more than enough to show you the success rate of content marketing for businesses. In this article, I am going to discuss some of the best tools that marketers can use in this regard.

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Express Writers

JUNE 9, 2024

Google holds 85.55% of the global search engine market. Every day, people publish over 2 million new blog posts. 80% of bloggers see strong marketing results, and those who publish regularly see the best results. By 2032, the global content marketing industry should reach a $2 trillion market size.

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Express Writers

JANUARY 1, 2024

As we step into 2024, the landscape of content marketing continues to evolve, presenting both challenges and opportunities for businesses looking to make their mark in the online space. We offer different levels of content writing to suit your needs and budget. Visit our Content Shop to learn more.

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Neil Patel

JANUARY 5, 2021

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. When it comes to content marketing, the tools you use, and the strategies you employ will greatly impact the end result. However, you know that this will be difficult.

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Article Writing

OCTOBER 22, 2022

content marketing. content marketing strategy. is content marketing dead Strategy. Is Content Marketing Dead? Posted On: It’s a thought that crosses everyone’s mind now and again: “is content marketing dead?” What does content marketing really mean anyway?

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David Meerman Scott

APRIL 5, 2022

I’m super excited to announce the new 8th edition of my international bestseller, T he New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. The book will release in early May and I could use your help.

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Intergrowth

MARCH 10, 2023

I’ve read every article I can find, listened to every podcast episode, spent hours experimenting with ChatGPT, and spoken to dozens of marketers, developers, and entrepreneurs to hear their thoughts. One caveat: I run an SEO-centric content marketing agency. Creating content is expensive. I’m biased.

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Content Marketing Institute

JULY 3, 2018

If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond.

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Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

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