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B2B Marketing: A Basic Guide (& Strategies) for Small Businesses

Smart Blogger

White Papers A white paper is a special kind of informative marketing material that goes beyond a sales pitch for a product or service. White papers usually contain research, case studies, and statistics that lend credibility to the company. For further reading on SEO principles, click here.

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Content Writing Vs. Copywriting: What’s the Difference?

Shorthand Content Marketing

If you are considering copywriting vs. content writing for your business, this article will help you understand the key differences. What’s the difference between a content writer and a copywriter? A content writer usually writes to educate, inform, and entertain. What Makes a Good Content Writer?

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What is Content Writing? 10 Essential Tips for Irresistible Content

Smart Blogger

It might include a blog post (like the one you’re reading now), video or podcast scripts , social media posts , ebooks , white papers , press releases, web pages, and the like. A freelance content writer creates web content that educates the reader and helps them fall in love with your company or brand.

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10 Freelance Writing Salary Tips to Raise Your Rates in 2023

Smart Blogger

For instance, a grant writer , who pens proposals for funding, might make more than a content writer developing blog posts for a small business. Meanwhile, a technical writer working in the technology sector might outearn them both. In other words… Different job roles in the field come with different pay grades.

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How to Become a Writer and Live Out Your Dream

Words Matter by Wix

Copywriter creates advertising or marketing copy on behalf of companies, brands or agencies. Grant writer crafts the application forms for nonprofits and organizations seeking funding. Ghostwriter is someone hired to write text for another person who will be officially credited for that content. Find a niche.

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