ContentWriters

MARCH 13, 2024

Content marketing is one of the most effective strategies for reaching potential customers and positioning your brand as a thought leader in your industry. Two common long-form mediums are white papers and eBooks. However, a white paper, sometimes called a “technical white paper,” is more formal in tone.

Content Marketing 59

Content Marketing Marketing Proofreader Long Form Content 59

Smart Blogger

MAY 4, 2023

White Papers A white paper is a special kind of informative marketing material that goes beyond a sales pitch for a product or service. White papers usually contain research, case studies, and statistics that lend credibility to the company. For further reading on SEO principles, click here.

Marketing 82

Marketing Social Media Search Engine Optimization Copy Editor 82

Smart Blogger

MAY 8, 2023

The variety and amount of sales copy needed in B2B is staggering: white papers , case studies, press releases, ebooks , a blog post , sell sheets, etc. On one project you might be writing a white paper on small business trends for Salesforce. In other words, there’s a ton of opportunity for B2B copywriters.

Copywriter 97

Copywriter Copywriting Brand Awareness Social Media 97

Shorthand Content Marketing

OCTOBER 7, 2022

Persuasive writing is at the core of all good marketing copy. Price is always a secondary consideration on the Apple website, which is an excellent rule of thumb for all sales copy. The most popular content writing types include blog posts, social media posts, emails, white papers, and ebooks.

Copywriter 97

Copywriter Copywriting Writing Content 97

Smart Blogger

JULY 18, 2023

For example, an in-depth white paper requiring extensive research and specialized knowledge should command a higher price than a simple blog post. Technical and specialized content, such as medical writing, legal writing, or high-level marketing copy, often pays more than general blog posts.

Freelance 76

Freelance Healthcare Writing Finance 76

Smart Blogger

MAY 11, 2023

The term “content writing” covers everything that goes into planning, writing, editing, and publishing written digital marketing content. It might include a blog post (like the one you’re reading now), video or podcast scripts , social media posts , ebooks , white papers , press releases, web pages, and the like.

Writing 107

Writing Content Persuasion Prose 107

Creative Little World

JANUARY 4, 2023

Copywriting is an essential part of marketing. In this article, we’ll dive into copywriting 101 and why good marketing copy should be a top priority when it comes to your marketing and sales. In nearly every piece of content you produce for advertising and marketing, there should be a form of copywriting.

Copywriter 52

Copywriter Copywriting Persuasion Marketing 52