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3 Questions Your Creative Director Wants You to Answer

Content Marketing Institute

Before you run to your creative director to ask for a redesign of your blog, content hub, or website, take a beat. Continue reading → The post 3 Questions Your Creative Director Wants You to Answer appeared first on Content Marketing Institute.

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10 Genius Content Marketing Quotes That Will Inspire You

Article Writing

Nobody ever said that working in content marketing was easy — it’s not! From heavy research to developing effective strategies to creating your content, working as a content marketing specialist can be time-consuming and sometimes challenging. Genius Content Marketing Quotes That Will Inspire You. “

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5 Reminders About Creativity From The Beatles: Get Back

Content Marketing Institute

The Beatles: Get Back documentary sparked CMI’s creative director to turn to the keyboard (the one with letters, not the one with 88 keys). Here are the five lessons for content creators he took away from the almost nine-hour documentary.

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How Content Marketing Became Brand’s Trusted, Unified Source

Content Marketing Institute

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Content is never just content. Today, he’s the senior manager of brand strategy.

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How to Create an Editorial Calendar That Will Streamline Your Content Strategy

Neil Patel

According to Bill Gates, “Content is King.” As consumers become savvier, content continues to play a vital role in educating and converting consumers. However, not all marketers understand how to implement a content strategy correctly. In many ways, an editorial calendar is a lifesaver for creatives and business owners.

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Instagram Marketing: 4 Features You Should Be Using [Examples]

Content Marketing Institute

Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Let’s explore how to use these features to maximize your content marketing strategy. Skillful Instagram Live. Click To Tweet. Conclusion.

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How 3 Serious Brands Engage Humanly on Social Media

Content Marketing Institute

I chose three Content Marketing Awards finalists that prove even serious brands can be human and entertaining. HANDPICKED RELATED CONTENT: 5 Gospels to Follow on Social Media That Are Strategic, Systematic, and Smart. Through employee-generated content, we’ve got authenticity which builds trust.