ContentWriters

NOVEMBER 2, 2022

Content marketing has long been recognized as one of the most effective ways to build brand awareness for your business. However, many people don’t realize that the benefits of content marketing go far beyond simply getting your website in front of more people. What is Content Marketing?

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Elna Cain

FEBRUARY 27, 2024

I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. This is similar to what I do with my audience.

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Content Writer Writer Content Writing 237

Content Marketing Institute

APRIL 14, 2021

Sales enablement boils down to helping your sales team be successful. How well are marketers working with sales to do that with content? Continue reading → The post How Well Does Content and Marketing Help Sales Teams? New Research] appeared first on Content Marketing Institute.

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Kristi Hines

JUNE 30, 2021

Do you want to get the latest marketing news and sales trends? In this post, you’ll find over 25 of the best free podcasts on marketing and sales. 5 Minute Marketing ( Apple , Spotify ) with Brian Moran – 4.6 listeners Content Inc ( Apple , Spotify ) with Joe Pulizzi – 4.9 out of 5 stars from 2.4k

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Content Marketing Institute

JULY 29, 2021

To increase sales, many businesses invest more in marketing or hire more salespeople. But there’s a more affordable – and fundamental way: Create more effective sales-enablement content. Continue reading → The post How to Create Winning Sales-Enablement Content appeared first on Content Marketing Institute.

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Ahrefs

NOVEMBER 28, 2023

Below is a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales. Don’t worry. If you rank for topics that people are searching for, you can get consistent search traffic. Here’s … Read more ›

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Smart Blogger

JUNE 13, 2023

And that’s precisely where digital marketing campaigns enter the picture. We’re talking tailored, engaging social media posts, captivating email newsletters, and sizzling content that doesn’t just blend into the background noise but compels clicks and seriously boosts conversions. It’s pretty straightforward, really.

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Digital Marketing Sales Marketing Social Media 88

BKA Content

MAY 8, 2024

How Much Does Content Marketing Typically Cost? Content is king in the marketing world, and for good reason. In fact, 73% of business-to-business (B2B ) marketers use content marketing. However, content marketing can be costly and time-consuming for companies.

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Neil Patel

NOVEMBER 25, 2020

In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By By leveraging common psychological triggers all people have,” you might hear, “you can drive more sales.”. Why is Emotion Marketing so Effective? We experience a laundry list of emotions every day.

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Express Writers

NOVEMBER 8, 2022

If you haven’t already, it’s time to drop that traditional sales funnel. The association many folks have with the sales funnel is antiquated and leaves out some critical parts of the customer journey. It can also feel cold and sales-y to customers, pushing people away as opposed to drawing them in. Elmo Lewis.

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Ahrefs

MARCH 7, 2024

If your content marketing generated $10,000 in sales and cost $2,000 to create, that’s an ROI of 400%: Although the math is simple, actually doing this exercise in real life is tricky, for a few reasons. The most important: it’s … Read more ›

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Content Marketing Content Marketing Sales 98

Backlinko

MAY 21, 2024

We reviewed dozens of content marketing examples in different formats and from multiple channels. Take a look at what was launched, what worked, and what you can borrow from each example to create winning content marketing campaigns of your own. Or create link-worthy content. Build thought leadership.

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Smart Blogger

JUNE 6, 2023

Have you recently launched an email marketing campaign, but the results have been lackluster? In this article, we’re going to explore the magic of email marketing campaigns and unpack 10 surefire tactics to skyrocket your sales. So why not leverage this in your email marketing campaign? We’ve all been there.

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Kristi Hines

JULY 13, 2021

In this post, I’ll share 25 books on content marketing. Content Marketing Books. Do you want to go offline with a good book? Or find something to listen to on the drive to work?

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Grammarly

DECEMBER 26, 2023

Long considered a traditional marketing strategy, sales letters remain relevant today by continually evolving. Sometimes sales letters are still sent by snail mail, but the format has seamlessly adapted to email, web page copy, and even videos. What is a sales letter? How do you start a sales letter in AI?

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BKA Content

APRIL 18, 2024

Content Marketing Vs. SEO: Is There a Difference? You hear big promises of its ability to use content to help your business grow, but what is it really all about? You may also have heard of content marketing – a strategy where you build your brand authority by building valuable content.

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Content Marketing SEO Search Engine Optimization Marketing 74

Blogtrepreneur

FEBRUARY 23, 2024

However, in a marketplace with so many sellers, it’s crucial to develop effective marketing strategies that set you apart. This blog post will explore techniques to help enhance your sales on Etsy. Incorporate these targeted keywords into your item titles, descriptions, tags, and on-site content such as FAQs or policy pages.

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Promotion Sales Marketing Collaboration 52

Jane Friedman

MAY 9, 2024

Show of hands, writers, how many of you love book marketing? Authors hate what they think marketing is. Like most writers, I was not initially thrilled with marketing. But the more I learned, the more my feelings about marketing shifted. Not only is my marketing more successful now, I also enjoy it!

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Content Marketing Institute

NOVEMBER 22, 2021

High rankings and lots of traffic to your content don’t cut it. You must go the extra mile to integrate your content ideation and creation processes into your brand’s sales funnel. Continue reading → The post How To Make Content a More Effective Part of Your Sales Funnel appeared first on Content Marketing Institute.

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Content Hacker

JULY 6, 2023

Do you want to know how content marketing helps business growth? Many business owners aren’t sure whether investing in content marketing is worth the time, effort, and resources. Content marketing is 100% worth it. A Cost-effective Marketing Strategy 2. Excellent Inbound Marketing Channel 5.

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Grammarly

MARCH 25, 2024

Marketing teams are expert communicators. In roles like communications, content, public relations, product marketing, brand marketing, and more, effective communication is often the product that marketers produce. Marketing teams report spending an average of 42 hours each week communicating.

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Smart Blogger

JULY 12, 2023

How can you harness word-of-mouth marketing to ignite your sales? That’s why, in this post, we’re going to share practical tips to leverage word-of-mouth marketing that’ll really crank up your sales. But did you know that this seemingly casual chit-chat is actually a powerful form of marketing?

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Neil Patel

APRIL 20, 2021

More than likely, marketers who struggle to win customers either haven’t been prospecting the right way or aren’t putting in enough effort. In this in-depth article, you’ll learn how to leverage the power of the human brain with neuroscience sales tips. Influence marketing is here to stay, so you should embrace it.

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Content Marketing Institute

JUNE 20, 2023

Plan your content to match customer intent with this no-tech, three-step process. You'll end up with content that helps both your prospects and your sales team. Continue reading →

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Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. And brands noticed.

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Neil Patel

JUNE 7, 2021

You don’t have to be an e-commerce genius to know seasonal events like Father’s Day sales present a golden opportunity to increase conversions and make some serious profits. From an e-commerce seller’s perspective, sales like these can be a powerful tool when leveraged correctly. Why Should You Have Father’s Day Sales?

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Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why?

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Smart Blogger

AUGUST 23, 2023

Enter book marketing — the secret sauce to elevating your sales. Leverage Social Media for Direct Engagement In today’s fast-paced digital landscape, social media isn’t just a supplement to your book marketing; it’s the heartbeat of your connection with future readers. Curious to find out how? Let’s dive in.

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David Meerman Scott

SEPTEMBER 23, 2022

Marketers understand that content drives action and many organizations now create original content—websites, blogs, video channels, social feeds, podcasts, and the like—as an essential way to reach buyers. However, most B2B companies focus their content effort only to attract attention and generate sales leads.

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Contently

JANUARY 31, 2023

We could all be forgiven for briefly believing that artificial intelligence (AI) and machine learning (ML) in marketing are only about generating content. Time to move past the awe of the previous few months to take a level-headed look at the many ways AI shows up in marketing technology to generate broad impact.

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Content Marketing Marketing Content Sales 126

Neil Patel

MARCH 11, 2023

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. Do you know what your competition is writing about and how they market it?

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Content Hacker

JULY 7, 2023

For most introverts, making cold calls is one of the hardest parts of sales. And that’s probably why you’re googling “how to grow my business without sales calls.” ” Well, I’ve got good news for you: You DON’T have to rely on cold calling to generate sales leads for your business.

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Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

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Verblio

OCTOBER 19, 2022

Making decisions based on data is something that all businesses should adhere to, and yet measuring content marketing metrics is an area where many companies fall short due to poor data setup, messy integrations, and unclear lack of ownership over who leads what metric. Owned by: Marketing. links), and affiliate marketing.

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Content Marketing Institute

JULY 14, 2020

Sales and marketing team alignment requires them to put the buyer first. And learn to craft buyer personas that work for sales and marketing using only five insights. Continue reading → The post Who Should Be at the Center of Your Sales and Marketing Alignment? Explore what indicates alignment success.

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Neil Patel

FEBRUARY 12, 2021

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses. According to Small Business Trends , 32 percent of small businesses don’t have a budget for content marketing.

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Content Marketing Institute

MAY 4, 2018

If you are in marketing, you probably see a visual of something you work to optimize every day. It’s the representation of marketing process and efficiency. Marketing people would say “I see a filter.”. But if you’re in sales, you likely see something different. Sales people would say “I see a gateway.”.

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