Ahrefs

MARCH 26, 2024

This article lists a complete tool stack that will allow you to track all the metrics that matter in content marketing, such as traffic, keywords, and audience growth. There are seven tools on the list: These are all popular tools … Read more ›

Content Marketing 96

Content Marketing Marketing Content Keywords 96

Content Marketing Institute

FEBRUARY 27, 2024

Marketers frequently measure the time a consumer spends with content as a proxy for trust. The more time spent with the content, the deeper the trust in the content or brand. That’s a big mistake. Find out why.

Content Marketing 91

Content Marketing Marketing Content Brand 91

Content Marketing Institute

DECEMBER 6, 2023

What’s ahead in content and marketing for 2024? AI gets a lot of attention in these predictions, but in surprising ways. Plus, these experts forecast the impact of social media and world turmoil and give a healthy dose of hope.

Content Marketing 128

Content Marketing Marketing Content Social Media 128

CopyBlogger

SEPTEMBER 19, 2023

You’ve probably noticed that some companies have similar publishing schedules and content workflow processes, yet the results they achieve are. Continue Reading The post What Is a Content Marketing Strategy? appeared first on Copyblogger.

Content Marketing 113

Content Marketing Marketing Content Publisher 113

Content Marketing Institute

MARCH 28, 2024

It’s the convergence of public relations and content marketing. Are you ready for the transformation? We’re not talking about AI. If you tackle it the right way, you can forever enhance your brand’s storytelling.

Content Marketing 112

Content Marketing Storytelling Marketing Content 112

Ahrefs

MARCH 18, 2024

If you need a framework to build your content strategy on, it should probably be a no-funnel framework instead. A funnel in marketing is a multi-stage process that guides potential customers from … Read more › And there are very good reasons for it.

Content Marketing 97

Content Marketing Marketing Content IT 97

CopyBlogger

OCTOBER 4, 2023

There were a lot of changes in content marketing over the past year, and the companies winning the content game. Continue Reading The post 14 Content Marketing Examples With Strategy Breakdowns appeared first on Copyblogger.

Content Marketing 109

Content Marketing Marketing Content Post 109

Content Hacker

JULY 6, 2023

Do you want to know how content marketing helps business growth? Many business owners aren’t sure whether investing in content marketing is worth the time, effort, and resources. Content marketing is 100% worth it. A Cost-effective Marketing Strategy 2. Excellent Inbound Marketing Channel 5.

Content Marketing 98

Content Marketing Marketing Long Form Content Content 98

CopyBlogger

OCTOBER 25, 2022

The post Why Marketers Need Content Editors appeared first on Copyblogger. If you looked at my standardized test results from when I was back in school, you’d see I scored very. Continue Reading.

Marketing 138

Marketing Content Content Marketing Post 138

CopyBlogger

OCTOBER 18, 2023

Assuming you are already creating valuable content, making a few basic optimizations can help it earn significantly more traffic and. Continue Reading The post Content Marketing Checklists To Maximize Reach (By Platform) appeared first on Copyblogger.

Content Marketing 116

Content Marketing Marketing Content IT 116

Content Marketing Institute

FEBRUARY 14, 2024

Welcome AI onto your content and marketing teams. It can transform your data, SEO, idea generation, and research into bigger and better results for your strategy and audience.

Marketing 112

Marketing Content SEO Audience 112

Content Marketing Institute

APRIL 9, 2024

Generative AI isn’t serving marketers well. All the options make it easy to apply, but all the options make it more difficult to decide what to do. To help, use this categorization chart that looks at capabilities and efficiencies.

Marketing 115

Marketing Content IT 115

Ahrefs

MARCH 26, 2024

When enterprise content marketing is done well, it can drive tons of leads, conversions, and, ultimately, revenue. In addition, it can help with things like brand perception and awareness. There’s a misconception that big enterprise websites rank for everything. They … Read more ›

Content Marketing 104

Content Marketing Marketing Content Brand 104

Ahrefs

FEBRUARY 26, 2023

First, it mistakes goals for outcomes of content marketing. Second, you shouldn’t design to hit only one of those “goals” because it can hurt content quality. In this article, I’ll share a perspective on what’s wrong with the typical … Read more ›

Content Marketing 133

Content Marketing Marketing Content IT 133

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Do: Sharpen your audience understanding Create an AI-powered marketing persona.

Content Marketing 122

Content Marketing Marketing Content Proofreader 122

Ahrefs

JANUARY 16, 2023

Content marketing is essential for B2B businesses because education prospects help them make buying decisions. According to Statista, 30% of marketers say content marketing offers the highest ROI of any digital marketing channel.

Content Marketing 101

Content Marketing Marketing Content Education 101

Content Marketing Institute

DECEMBER 20, 2023

Instead, consider these seven helpful prompts to make generative AI work for your content and marketing. AI tools generated a nauseating amount of attention this year. But now’s not the time to get sick of it.

Content Marketing 109

Content Marketing Marketing Content IT 109

Ahrefs

MAY 11, 2023

From blog posts to memes, learn the 25 different types of content you can use for your content marketing strategy. Blog posts are a great way to educate your audience and sell what you do in the process. Example Our … Read more ›

Content Marketing 109

Content Marketing Content Marketing Education 109

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why?

Content Marketing 103

Content Marketing Marketing Content Search Engine Optimization 103

Content Marketing Institute

SEPTEMBER 5, 2023

How many of these seven content-related roles live in your marketing organization? They can be the differentiators for your overall marketing strategy.

Content Marketing 108

Content Marketing Marketing Content 108

Contently

MARCH 7, 2023

One of the biggest challenges to achieving content impact is a lack of people. That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. How are marketers planning to address those talent challenges?

Content Marketing 91

Content Marketing Marketing Contractor Content 91

Content Marketing Institute

DECEMBER 5, 2022

Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023. Find out if you're adequately prepared (and where to focus if you're not).

Content Marketing 145

Content Marketing Marketing Content 145

ContentWriters

JUNE 7, 2023

Content marketing is more valued than ever. According to the 2023 report by the Content Marketing Institute , 71% of B2B firms feel like content marketing is even more important now than it was a year ago. Which departments will the content writer need access to? What Is a Content Marketing Writer?

Content Marketing 98

Content Marketing Writer Contractor Marketing 98

CopyBlogger

DECEMBER 8, 2022

Does content marketing mastery mean you’re the best all around? The post 5 Keys to Content Marketing Mastery in 2023 appeared first on Copyblogger. The best copywriter, the best graphic designer, the best blogger? Continue Reading.

Content Marketing 136

Content Marketing Marketing Content Copywriter 136

Article Writing

MAY 15, 2023

When Bill Gates said in 1996 that Content is King , it wasn’t yet clear how the internet would revolutionize the way advertising, marketing, and brand awareness would shift. That’s all well and good, but how do you actually find the right partner to make your content King ? Because a bad fit doesn’t make anyone happy!

Agency 105

Agency Content Marketing Marketing Brand Awareness 105

Article Writing

JUNE 27, 2023

Content creation is time-consuming. And marketing that content requires constant attention. Whether you’re a new business, intermediate, or established, content is integral to your growth. No matter your business size or the stage in your content marketing journey, everything you’ll need is ahead.

Content Marketing 97

Content Marketing Marketing Content Creation Agency 97

ThemeIsle

SEPTEMBER 18, 2023

Creating content for your website, blog, or social accounts might seem like a simple task. However, without proper planning and consistency, you're unlikely to achieve your content goals. Therefore, if you're a new or growing business, you might be wondering how to create a content marketing strategy.

Content Marketing 110

Content Marketing Marketing Content Website 110

CopyBlogger

NOVEMBER 17, 2023

The ROI of content marketing is notoriously difficult to measure because the customer journey is usually very complex. Continue Reading The post 9 Content Marketing Metrics To Measure Your Strategy’s ROI appeared first on Copyblogger.

Content Marketing 93

Content Marketing Marketing Content Post 93

Express Writers

DECEMBER 4, 2023

As we bid farewell to 2023, it’s time to reflect on what has unfolded in the world of content marketing over the past year. It’s safe to say this year has been a testament to the resilience and innovation of marketers who are tasked with navigating an ever-evolving digital landscape. Let’s dive in!

Content Marketing 75

Content Marketing Marketing Content Content Creation 75

Verblio

OCTOBER 19, 2022

Making decisions based on data is something that all businesses should adhere to, and yet measuring content marketing metrics is an area where many companies fall short due to poor data setup, messy integrations, and unclear lack of ownership over who leads what metric. Owned by: Marketing. links), and affiliate marketing.

Content Marketing 98

Content Marketing Marketing Content Brand Awareness 98

Ahrefs

AUGUST 28, 2023

We go through seven reasons why. If Billy wants to drive more traffic to his site, he doesn’t search for “Ahrefs” and buy our toolset right away. That’s because he doesn’t even know what SEO is. It’s more likely his … Read more ›

Content Marketing 117

Content Marketing Marketing Content SEO 117

Content Marketing Institute

MARCH 2, 2023

Have you ever fallen into one of these five best practice traps in content marketing? Almost everybody loves best practices. But too many equate “best” with “infallible” or “in every circumstance.” Continue reading →

Content Marketing 119

Content Marketing Marketing Content 119

Animalz

JANUARY 23, 2023

We’ve found that we can create great content — content that gets results — with a blend of human and machine. And we’ve dubbed this blend: the Content Cyborg. Here’s why and how you should integrate AI writing tools into your content marketing. The question is: how much of either should you use?

Content Marketing 143

Content Marketing Writing Content Marketing 143

Content Marketing Institute

SEPTEMBER 26, 2022

Year-long content planning isn’t a smart move. Find out how Agile marketing can make all the difference in content marketing efficiency and effectiveness. Multitasking isn’t the way to get ahead. Continue reading →

Content Marketing 119

Content Marketing Content Marketing 119

Content Marketing Institute

FEBRUARY 22, 2023

What is the most frequently cited challenge for enterprise marketers? What content format rose to the No. Discover the surprising and not-so-surprising findings in our newly released research. Continue reading →

Content Marketing 125

Content Marketing Marketing Content 125

Content Marketing Institute

SEPTEMBER 29, 2022

Content is no longer enough. Content marketers must rethink everything, from their program’s strategy to a professional career path and even their mission. Find out what matters in content now from the Content Marketing World 2022 keynote speakers. Continue reading →

Content Marketing 133

Content Marketing Content Marketing IT 133

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. And brands noticed.

Marketing 98

Marketing Content Entertainment Social Media 98