Nick Ursborne

SEPTEMBER 18, 2023

Right now there are plenty of conflicting views when it comes to the future impact of AI on the careers of writers and copywriters. At the other extreme, some copywriters are worried their jobs will be completely obliterated by AI within the next few years. Step one is simply to infuse your writing with more emotion.

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Copywriter Copywriting Copy Writer 236

Credible Content

MAY 25, 2023

10 unique writing skills you need to become a successful copywriter Imagine this: You come across a captivating advertisement that instantly grabs your attention. It’s the skillful art of copywriting. At the core of skillful copywriting are the fundamental writing skills. The words flow effortlessly.

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Copywriter Copywriting Persuasion Writing 130

Nick Ursborne

SEPTEMBER 13, 2023

Once I’m done researching and outlining with GPT-4, I open up Nick-4 and look for ways to add Emotional Intelligence to whatever I’m writing. In other words, I’ll never just start writing based on the output of GPT-4 alone. Here are just three of many types of story you can add to your copy and content. Yup, Nick-4 is me.)

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Copy Copywriter Copywriting Content 202

Nick Ursborne

APRIL 6, 2024

You have a lot of choices when using AI to write content. Then you have dozens, if not hundreds of new AI-writing platforms, most of which are using these models as the engines that drives them. And that means most AI writing lacks the human touch. Which is why you might want to take my course, Futureproof Copywriting.

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Copywriter Copywriting Writing Freelance 258

Nick Ursborne

MAY 20, 2024

Writing prompts shouldn’t feel like you’re acting as a “prompt engineer”. Writing prompts is not engineering. They complain about the quality of writing, and jump onto social media to declare with absolute certainty that AI will never be able to write as well as humans. Honestly, I don’t much like that term.

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Writing Copywriter Copywriting Engineering 202

Nick Ursborne

DECEMBER 26, 2023

This means we are already way past the conversation where some writers argue with me about whether AI writing is “good enough”. The question now is how we can be part of the future of writing online. As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. We’re 85% past that point.

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Copywriter Copywriting Writing Sales Copy 253

Creative Little World

APRIL 11, 2023

In this article, I’m going to share 5 copywriting hacks you should be using. Writing successful copy is the key to any marketing campaign, and with so much out there, how do you make your message stand out in the crowd? Emotions are really powerful when copywriting, as we’ve just discussed. Know Your Audience.

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Copy Copywriter Copywriting Writing 52

Credible Content

JANUARY 21, 2023

10 persuasive copywriting tips In copywriting, persuasive writing is used a lot. The book lists multiple principles you can use to influence and persuade people through copywriting. These principles can be incorporated into persuasive copywriting. How does persuasive copywriting work? You change their mind.

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Persuasion Copywriter Copywriting Writing 130

Elna Cain

JULY 16, 2023

A popular question I get from new freelancers and copywriters is: “How do you find copywriting clients?” I mean, getting freelance copywriting clients isn’t complicated…but if you are a brand new copywriter or freelancer, this can be a major roadblock, stopping you from ever trying.

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Copywriter Copywriting Freelance Copywriting Freelance 177

Credible Content

JUNE 23, 2023

What is direct response copywriting – 22 advantages Direct response copywriting is meant to persuade readers to take a specific action. How is direct response copywriting different from other forms of copywriting? The primary purpose of the response copywriting is to elicit a response as soon as possible.

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Copywriter Copywriting Promotion Persuasion 130

Ashleyn Writes

APRIL 7, 2022

With social media ad copy that designed to convert. Since you’re here, you probably already know that you need to write killer ad copy to get results from your ad spend. So, in this blog, I’m talking all about how to write engaging ad copy that gets the click! This is what copywriters call “message matching.”

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Ad Copy Copy Ads Landing Page 130

ContentWriters

APRIL 5, 2023

The best website copy is powerful. However, achieving such a high caliber of copywriting for the web is not an easy feat. Today, we’ll dive into six actionable tips to help you write great website copy. Today, we’ll dive into six actionable tips to help you write great website copy.

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Copy Website Writing Persuasion 98

Susan Greene

NOVEMBER 5, 2022

A professional copywriter can write product descriptions that attract investors and persuade them to buy. Good marketing starts with writing your website. The copywriting on your website could be more dynamic. Work with a professional copywriter to create compelling web copy. Start with Your Website.

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Copywriter Copywriting Freelance Copywriting Sales Copy 130

Nick Ursborne

JANUARY 15, 2024

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. It even came up with our copywriter’s name… Emma. Step 2: Generating a Basic Framework Utilizing the AI’s capabilities, Emma requests a series of basic ad copy drafts that align with her findings.

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Ads Ad Copy Storytelling Copywriter 217

ContentWriters

DECEMBER 13, 2023

Whether to prioritize copywriting vs content writing is a question many B2B CEOs and marketing managers debate when considering who they need to hire. Both copywriters and content writers solve a need for the reader. Copywriting Copy is writing that persuades your audience to take action.

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Copywriter Copywriting Writer Writing 111

Nick Ursborne

FEBRUARY 19, 2024

It’s easy for writers and copywriters to roll their eyes when they hear about AI writing tools. At their current level of performance, these tools often produce generic, slightly robotic text that can’t entirely replicate that unique human touch in writing. It’s the same with AI writing tools.

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Copywriter Copywriting Writing Storytelling 226

Susan Greene

SEPTEMBER 29, 2022

Need help with copy for your SaaS product? That’s why 40% of prospects opt out after the trial period — and why you need a SaaS copywriter to convert those prospects and keep your funnels full. But what makes copywriting for SaaS unique? And how can you work with a SaaS copywriter without breaking the bank? Get a quote.

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Copywriter Copywriting Copy Persuasion 130

Credible Content

MAY 24, 2023

Using irony in copywriting. Mastering the Art of Copywriting: Harnessing the Power of Irony In the world of copywriting, where competition for attention is fierce, it’s crucial to find creative ways to engage your audience and make your message memorable. One powerful tool in a copywriter’s arsenal is irony.

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Copywriter Copywriting Entertainment Advertising 130

Susan Greene

AUGUST 7, 2022

If you’re selling your skincare products online, it all starts with writing your website. You need copywriting that’s dynamic and captures attention. A skincare copywriter could help you stand out in the crowded skincare e-commerce field and generate more sales. It’s okay if writing isn’t your thing. Packaging copy.

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Copywriter Copywriting Sales Copy Copy 130

Susan Greene

SEPTEMBER 30, 2022

The copywriting could be more dynamic. And admittedly, writing and marketing aren’t your strong suits. Plenty of wedding companies struggle with copywriting their marketing materials. It’s okay if writing isn’t your thing. Need help writing your wedding website or blog posts? A Quality Wedding Website. Get a quote.

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Copywriter Copywriting Sales Copy Copy 130

Nick Ursborne

OCTOBER 4, 2023

But perhaps the easiest way to communicate emotion is to write from a perspective of personal experience. This is why, to differentiate our own copy, we want to insert a real person into the narrative. What if you’re writing about this experience, but have never actually had to change a bicycle tire, far from home, on your own?

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Storytelling Copywriter Copywriting Writing 231

Nick Ursborne

SEPTEMBER 2, 2023

They definitely don’t write with emotional intelligence. Fortunately, we have a solution for that… Emotionally Intelligent writing. Here are five ways in which emotionally intelligent writing raises the bar way above what AI alone can achieve. #1 1 – Emotionally Intelligent writing makes people feel heard and understood.

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Writing Copywriter Copywriting Persuasion 244

Ashleyn Writes

FEBRUARY 7, 2022

Let’s talk AI copywriting tools: Forget ol’ Clippy from Microsoft (hey-o, 90s kids)—it’s feeling a little Jetsons up in here because artificial intelligence (AI) has finally made its way to our desks as creative small business owners. What Is AI Copywriting Software? AI copy generators are similar.

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Copywriter Copywriting Script Writing 130

Susan Greene

FEBRUARY 20, 2023

Can artificial intelligence craft marketing copy better or as good as skilled copywriters? Dear Susan, One of my clients who recently started a travel-tour business in California hired me to write a Home page and an About Us page for a website that was still being designed. I wrote the copy and submitted my drafts.

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Copywriter Copywriting Copy Marketing Copy 130

Nick Ursborne

AUGUST 30, 2023

Emotion is at the core of great copy. Great copy touches its readers at an emotional level. As a result, when it writes copy or content, ChatGPT does a great job in pretty much every respect, except for one… there’s barely any emotion there. But human copywriters do care. We buy the car that makes us feel good.

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Copywriter Copywriting Writing Script 194

Nick Ursborne

NOVEMBER 14, 2023

There is something flat and unsatisfying about writing in a formulaic way. Academic writing. Business writing. Marketing writing. As a copywriter, the least satisfying type of writing for me is when I follow some kind of template or framework. But… I don’t get much pleasure from writing like that.

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Copywriter Copywriting Writing Landing Page 234

Nick Ursborne

SEPTEMBER 22, 2023

So… if you want to add value to your work as a writer – beyond what AI tools like ChatGPT can achieve – use more sensory language in your writing. Introduce movement into your copy when you can. Rely on it too much and your writing will sound the same as the work of tens of thousands of other writers using the same tools.

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Writing Copywriter Copywriting Copy 238

Income Diary

DECEMBER 24, 2023

Our good friend Clive Cable recently showed on how he used Prompt Engineering to speed up the delivery of his copywriting services. For me, the most impressive aspect of this is how Clive uses ChatGPT to critique his own already great copy to produce something exceptional. (He You don’t know what great copy looks like.

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Sales Copy Copy Sales Copywriter 119

Express Writers

APRIL 24, 2024

If you enjoy writing of any type, a career as a freelance copywriter could be a good choice for you. When done right, a career as a copywriter can be satisfying and lucrative. If you have ever wondered how to get started as a freelance copywriter, this guide is for you. What Is a Freelance Copywriter?

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Freelance Copywriting Copywriter Copywriting Freelance 87

Enchanting Marketing

FEBRUARY 13, 2024

If you want to write better sales copy, then learn the principles of persuasion and study how the best copywriters write their copy. How does their copy engage? So, if you want to learn from the best, don’t just study sales copy. Read good writing, too. It’s sales copy. Be precise.

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Sales Copy Writing Copywriter Copywriting 212

Shorthand Content Marketing

OCTOBER 7, 2022

Are you confused about the difference between copywriting and content writing? If you are considering copywriting vs. content writing for your business, this article will help you understand the key differences. What’s the difference between a content writer and a copywriter? But they are slightly different.

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Copywriter Copywriting Writing Content 97

Content Writing

DECEMBER 20, 2022

If content writing in modern times has a digital flavor, then copywriting is perhaps the right remedy to make a lasting impression. If you find it difficult to read words, copywriting will most likely appeal to your emotions. Besides, if you take the time to validate any written material, content writing is your best option.

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Copywriter Copywriting Electronics Writing 94

Credible Content

OCTOBER 19, 2022

SEO copywriting tools. To improve your website’s search engine optimization (SEO), copywriting is a crucial component. SEO copywriting is essential to any website’s search engine optimization efforts. Here are four tips and tools for better SEO copywriting: 1. Write for your audience first.

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Copywriter Copywriting SEO Search Engine Optimization 130

Credible Content

DECEMBER 23, 2022

Conversational copywriting boosts your sales. When you want to increase your sales through conversational copywriting, it’s all about “talking” to your prospects. What all you need to do to be a conversational copywriter? Many confuse conversational copywriting with dumbing down their writing: it is not like that.

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Copywriter Copywriting Sales IT 130

Neil Patel

NOVEMBER 17, 2020

You need to learn how to write ad copy that converts. AI tools can help you write ad copy that produces results. However, no matter how much data you have at your fingertips and how well you can identify lucrative bids, all that will be to no avail if your ad copy sucks. Many tools can help you write ad copy.

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Ad Copy Copy Ads Writing 145

Credible Content

JANUARY 11, 2023

PASTOR copywriting framework explained. Different frameworks are used in copywriting. It may not be apparent to the readers, but most successful copywriters use one or another framework to craft their copies and make the right impact. Bust before that, Why should you use a copywriting framework? Bridge part.

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Copywriter Copywriting Copy Engineering 130

Make a Living Writing

SEPTEMBER 4, 2023

It’s a question so simple, you might think everyone already knows the answer: What is copywriting? People come from all walks of life into freelance writing, and aren’t born knowing the lingo. What I have for you isn’t your grandpa’s copywriting definition and description. A lot of it is much more subtle.

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Copywriter Copywriting Sales Copy Copy 108