Make a Living Writing

APRIL 18, 2023

. #6 – Breakthrough Advertising by Eugene Schwartz Breakthrough Advertising is such a famous foundational book on advertising that it is hard to get your hands on a copy without spending a ton of money. While the book is specifically focused on content writing, all of the lessons apply to copywriters as well.

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ContentWriters

APRIL 5, 2023

The best website copy is powerful. Today, we’ll dive into six actionable tips to help you write great website copy. Today, we’ll dive into six actionable tips to help you write great website copy. Web Copywriting: The Basics What is website copy? It’s like shooting in the dark. How old are they?

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Copy Website Writing Persuasion 98

ProWritingAid

JANUARY 29, 2023

What's the trick to writing copy that works? If you follow all our tips, you’ll be well on your way to writing clear and convincing copy that will impress small businesses and large organizations alike.

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Copy Writing 85

Nick Ursborne

SEPTEMBER 13, 2023

Once I’m done researching and outlining with GPT-4, I open up Nick-4 and look for ways to add Emotional Intelligence to whatever I’m writing. In other words, I’ll never just start writing based on the output of GPT-4 alone. Here are just three of many types of story you can add to your copy and content. Yup, Nick-4 is me.)

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Copy Copywriter Copywriting Content 202

Ashleyn Writes

APRIL 7, 2022

With social media ad copy that designed to convert. Since you’re here, you probably already know that you need to write killer ad copy to get results from your ad spend. So, in this blog, I’m talking all about how to write engaging ad copy that gets the click! I can definitely help you here, y’all.

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Ad Copy Copy Ads Landing Page 130

ContentWriters

DECEMBER 14, 2022

Agents must promote their business with real estate copy that sells. Whether you need compelling listing descriptions, to increase your website’s trustworthiness, or to contribute to thought leadership via newsletters, professional writing is an important part of becoming a notable real estate professional.

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Copy Writing Persuasion Landing Page 98

Make a Living Writing

APRIL 8, 2024

In this article, we’ll look at the different types of writing projects clients are constantly asking writers to help them with. Website copy Almost all businesses today, small, medium, big, even solopreneurs have a website. With websites, you’re writing marketing copy. We’ll also offer a few self-editing tips.

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Copy Copywriter Copywriting Landing Page 83

Neil Patel

NOVEMBER 17, 2020

You need to learn how to write ad copy that converts. AI tools can help you write ad copy that produces results. However, no matter how much data you have at your fingertips and how well you can identify lucrative bids, all that will be to no avail if your ad copy sucks. Many tools can help you write ad copy.

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Ad Copy Copy Ads Writing 145

Express Writers

FEBRUARY 21, 2023

Today, we’re breaking down how to write great content for your infographics, so you can start developing custom visuals your readers will love to share. Your copy should concisely describe the data for each chart. Writing copy for Infographics is a great way to learn to say complicated things in simple terms.

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Copy Writing Text Copywriter 95

Nick Ursborne

APRIL 6, 2024

You have a lot of choices when using AI to write content. Then you have dozens, if not hundreds of new AI-writing platforms, most of which are using these models as the engines that drives them. And that means most AI writing lacks the human touch. But there IS a problem. There’s no human in the loop. I didn’t just make it up.

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Copywriter Copywriting Writing Freelance 258

Nick Ursborne

MAY 20, 2024

Writing prompts shouldn’t feel like you’re acting as a “prompt engineer”. Writing prompts is not engineering. They complain about the quality of writing, and jump onto social media to declare with absolute certainty that AI will never be able to write as well as humans. Honestly, I don’t much like that term.

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Writing Copywriter Copywriting Engineering 202

Ann Handley

NOVEMBER 18, 2023

Get it in your inbox ; you’ll love it. * * * One of the things I love about writing is that you’re never done improving. One of the things I hate about writing is that you’re never done improving. Anyway: writing. this week when writing sales copy for the dust jacket of my new book. Let’s go!

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Sales Copy Copy Sales Storytelling 78

Article Writing

JUNE 5, 2023

Copy is an essential part of any blog post. But writing good copy can be challenging. This post will share tips to help you write compelling copy for your blog posts. Let me take you back to the 2000s when I was just getting into my English major and taking writing classes. At least in a writing sense.

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Copy Writing Copywriter Copywriting 52

Susan Greene

FEBRUARY 8, 2023

Every time you tried to write, you mind drew a blank. You don’t have to write the copy in order. Next write up any of the sections you already know you need to include. If you have a large writing project that seems particularly daunting, break it into manageable chunks. Writer’s block can be a thing.

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Copy Healthcare Copywriter Copywriting 130

Income Diary

DECEMBER 24, 2023

For me, the most impressive aspect of this is how Clive uses ChatGPT to critique his own already great copy to produce something exceptional. (He How To Use ChatGPT To Critique Your Sales Copy and Get More Clients By Clive Cable I recently wrote some landing page copy to launch a new ad agency. Automotive Technician versus copy.

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Sales Copy Copy Sales Copywriter 119

Make a Living Writing

FEBRUARY 20, 2023

Looking to get into the writing and editing industry, but not sure if you should become a copy editor? Proofreading and copy editing both fall under the umbrella of editing, and if you like to edit work you might end up doing both. What Do Copy Editors Do? Copy editors work in a wide variety of writing industries, too.

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Copy Editor Copy Proofreader Portfolio 121

Nick Ursborne

DECEMBER 26, 2023

This means we are already way past the conversation where some writers argue with me about whether AI writing is “good enough”. The question now is how we can be part of the future of writing online. As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. We’re 85% past that point.

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Copywriter Copywriting Writing Sales Copy 253

Creative Little World

APRIL 11, 2023

Writing successful copy is the key to any marketing campaign, and with so much out there, how do you make your message stand out in the crowd? Below are 5 copywriting hacks that will help you create copy that resonates with your target audience and drives more sales. Keep It Simple When it comes to sales copy, less is more.

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Copy Copywriter Copywriting Writing 52

Enchanting Marketing

FEBRUARY 13, 2024

If you want to write better sales copy, then learn the principles of persuasion and study how the best copywriters write their copy. How does their copy engage? So, if you want to learn from the best, don’t just study sales copy. Read good writing, too. Your writing will become a pleasure to read.

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Sales Copy Writing Copywriter Copywriting 209

Nick Ursborne

JANUARY 15, 2024

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. All that said, let’s see what it came up with… The prompt I wrote: Describe a scenario where a copywriter is tasked with creating ad copy for a new line of eco-friendly skincare products. It was created by GPT-4.

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Ads Ad Copy Storytelling Copywriter 217

Elna Cain

FEBRUARY 27, 2024

Maybe you’re interested in this writing niche and want to see what it’s all about. As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. What is SaaS and SaaS Writing? This is similar to what I do with my audience.

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Content Writer Writer Content Writing 237

Write Freelance

JANUARY 21, 2023

Finding and enrolling in the best creative writing courses in India has been more difficult than I thought. At least it used to be, seven years ago when I had just dived into freelance writing. I wanted to hone my skills and practice fiction writing too, which is when I started looking for creative writing courses online.

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Creativity Writing Storytelling Writing Style 299

Enchanting Marketing

NOVEMBER 29, 2022

What’s the foundation of good writing? Such sentences sneak into my own writing, too. And I keep learning from the masters … “All you have to do is write one true sentence.” When Hemingway faced writer’s block, he told himself: All you have to do is write one true sentence. There’s no excess.

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Writing Hospitality Sales Copy Prose 288

Nick Ursborne

SEPTEMBER 22, 2023

So… if you want to add value to your work as a writer – beyond what AI tools like ChatGPT can achieve – use more sensory language in your writing. Introduce movement into your copy when you can. Rely on it too much and your writing will sound the same as the work of tens of thousands of other writers using the same tools.

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Writing Copywriter Copywriting Copy 238

Nick Ursborne

OCTOBER 4, 2023

But perhaps the easiest way to communicate emotion is to write from a perspective of personal experience. This is why, to differentiate our own copy, we want to insert a real person into the narrative. What if you’re writing about this experience, but have never actually had to change a bicycle tire, far from home, on your own?

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Storytelling Copywriter Copywriting Writing 231

Enchanting Marketing

NOVEMBER 28, 2023

And beautiful writing? I used to think that beautiful writing was just about a poetic writing style. Beautiful writing is vivid, concise, and rhythmic. But the more I think about it, the more I realize there’s more to beautiful writing than style. Beautiful writing is alive. But is their copy beautiful?

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Writing Hospitality Food Writing Style 230

Nick Ursborne

FEBRUARY 19, 2024

It’s easy for writers and copywriters to roll their eyes when they hear about AI writing tools. At their current level of performance, these tools often produce generic, slightly robotic text that can’t entirely replicate that unique human touch in writing. It’s the same with AI writing tools.

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Copywriter Copywriting Writing Storytelling 226

Ann Handley

AUGUST 10, 2022

I see it all the time in messaging copy. We write as if we picked up a bunch of words as free agents at the NFL Draft. Usually there’s an important message trapped in the copy. Let’s live-edit the restroom sign together… using an easy four-step copy framework you can use to unclog (!) your own copy.

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Copy Hospitality Storytelling Writer 122

Susan Greene

OCTOBER 8, 2017

Does everything you write sound awkward or unprofessional? A skilled copywriter can craft copy that: Attracts prospective customers. I specialize in writing copy that generates leads and sales. Writing Is Hard. You know your website needs copy and you think you have a pretty good idea of what you want to say.

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Write Freelance

JUNE 13, 2023

There was a time when all writers needed was a pen and paper to write their thoughts. But in the modern day, content writers who write for digital media need an arsenal of tools under their wing. After all, being a freelance content writer isn’t just about writing sentences that seem interesting to read.

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Writing Content Freelance Keywords 245

Nick Ursborne

AUGUST 30, 2023

Emotion is at the core of great copy. Great copy touches its readers at an emotional level. As a result, when it writes copy or content, ChatGPT does a great job in pretty much every respect, except for one… there’s barely any emotion there. The key here is not to avoid using AI as a tool in your writing toolkit.

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Copywriter Copywriting Writing Script 194

Quick Sprout

SEPTEMBER 6, 2023

How do you close the deal with your copy? This question is important because you can end up writing excellent … How to Close the Deal with Your Copy Read More » The post How to Close the Deal with Your Copy appeared first on.

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Copy Writing Post Copywriter 79

Nick Ursborne

NOVEMBER 14, 2023

There is something flat and unsatisfying about writing in a formulaic way. Academic writing. Business writing. Marketing writing. As a copywriter, the least satisfying type of writing for me is when I follow some kind of template or framework. But… I don’t get much pleasure from writing like that.

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Copywriter Copywriting Writing Landing Page 234

Nick Ursborne

SEPTEMBER 2, 2023

They definitely don’t write with emotional intelligence. Fortunately, we have a solution for that… Emotionally Intelligent writing. Here are five ways in which emotionally intelligent writing raises the bar way above what AI alone can achieve. #1 1 – Emotionally Intelligent writing makes people feel heard and understood.

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Writing Copywriter Copywriting Persuasion 244

The Hoth

JULY 6, 2023

Also, there’s a true art to writing good product descriptions. That means using persuasive writing, highlighting the benefits of your product (how your audience will transform), and using CTAs (call-to-action) to boost your conversion rate. Here are our top tips for writing product descriptions for your online store.

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Copy SEO Keywords Persuasion 98

Nick Ursborne

MARCH 3, 2024

As professional copywriters we can write better than any AI, and we naturally infuse our work with emotion… because we know it works. To survive in a market where freelancers and in-house writing teams are already using AI, I need to give myself the same advantages by using the same tools. It’s a totally legitimate question.

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Copywriter Copywriting Writing Freelance 238

Jasper

NOVEMBER 12, 2022

An ad copy generator can help you get out of a creative rut and enable you to write original copy with the help of AI in half the time. Here are the best tools.

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Ad Copy Copy Ads Creativity 96