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60+ Online Courses and Certificate Programs for Digital Marketing Consultants

Kristi Hines

The following certifications are from BrainStation, the global leader in digital skills training. Digital Marketing Certification – Accelerate your digital marketing career with cutting-edge skills in marketing strategy, SEO, SEM, social media, and email marketing. Digital Marketing Institute.

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The urgent need to get ahead of AI writing tools in 2024.

Nick Ursborne

As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. Section two teaches you about Emotional Intelligence, and its application to copy and content writing. Section three shows you how to blend AI with EI, creating copy that is beyond what AI alone can achieve.

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What is Copywriting: A Basic Guide to Compelling Copy (+ Types)

Smart Blogger

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Their primary goal is to create compelling subject lines and body copy that readers can’t resist opening, reading, and taking action on. Why does their copy work?

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Your Online Writing Portfolio: 11 Must-Haves for a Standout Portfolio

Elna Cain

It can also showcase different types of writing you do as a copywriter, like email copy or sales copy. From digital marketing to health, to career, and education, I was all over the place. I could still land a health client with that portfolio or a digital marketing client.

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What are the differences between Copywriting and Content writing?

Content Writing

In terms of attracting readers’ attention to content writing (electronic medium of copies), the last few decades have been phenomenal. While both play a big role in many digital marketing campaigns, their purpose is starkly different. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice.

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The 10 Best Copywriting Courses for 2023 (Both Free & Paid)

Smart Blogger

By teaching you how to craft compelling marketing copy. Ready to transform your content writing and command attention with your sales copy? This course’s unique feature is its emphasis on avoiding cheesiness while crafting effective copy. Its practical, secret-revealing approach to writing copy that sells.

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Tell a simple story that engages your readers emotionally.

Nick Ursborne

Telling stories can be a digital marketing superpower. It doesn’t matter whether you’re writing sales copy or web content, stories can be your best friend. For example, I hope the story about my wife in tears outside the corner store felt true… because it is true. I asked her permission to use it in this post.