Copy Digital Marketing Landing Page Sales Copy 
Smart Blogger
MAY 25, 2023
In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Their primary goal is to create compelling subject lines and body copy that readers can’t resist opening, reading, and taking action on. Why does their copy work?
Content Writing
DECEMBER 20, 2022
In terms of attracting readers’ attention to content writing (electronic medium of copies), the last few decades have been phenomenal. While both play a big role in many digital marketing campaigns, their purpose is starkly different. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice.
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Nick Ursborne
MARCH 12, 2021
Telling stories can be a digital marketing superpower. It doesn’t matter whether you’re writing sales copy or web content, stories can be your best friend. In an email, on a landing page, as the opening to a blog post, or at the heart of a social media post… stories tap into the emotions of your readers.
Make a Living Writing
APRIL 15, 2024
Companies across various industries rely on skilled writers to create engaging content for their websites, blogs, social media, and marketing materials. As a content writer, you might specialize in SEO-driven articles, product descriptions, whitepapers, or promotional copy.
Shorthand Content Marketing
OCTOBER 7, 2022
The word ‘copy’ was initially used in print media because the typeset words were reprinted (i.e., copied) and shared with a broad audience of readers. . In the earliest days of marketing, most copy writing was produced in a sales letter format. Know how to craft short-form copy for advertisements .
Smart Blogger
MAY 8, 2023
Writing copy isn’t limited to just the written word either. Each stakeholder will have different concerns and require unique sales material. The variety and amount of sales copy needed in B2B is staggering: white papers , case studies, press releases, ebooks , a blog post , sell sheets, etc. The decision is simple.
Smart Blogger
MARCH 14, 2023
I’ve written copy professionally for about 12 years, earning millions from it (yes, I said millions). I’ve also paid professional copywriters hundreds of thousands of dollars to write great copy on my behalf. Here’s the important point to understand: Copywriters are involved with every part of sales and marketing.
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