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White Paper vs. eBook: Examining Content Marketing Strategies

ContentWriters

This format is ideal for busy readers to download and read at their convenience. In the marketing world, eBooks offer an opportunity to showcase thought leadership and capture leads. While they are a gated marketing asset, white papers focus on the research and data to sell a product or idea instead of a straightforward sales pitch.

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What is Bing Chat? Your A-Z Guide to Getting Started in 2023

Smart Blogger

And the platform isn’t limited to text — it integrates with OpenAI’s DALL-E model to generate images in response to your queries, a feature known as “Image Creator.” Jasper is an AI writing tool designed specifically for creating high-quality content and marketing copy.

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Like Gyubee, aim for differentiators that are relevant to your customers and defendable—aka not easily copied by competitors. Highlight them in these crucial areas: Website and marketing copy Social media bios and posts Product descriptions and packaging For example, Gyubee highlights its differentiators across various touchpoints.

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B2B Marketing: A Basic Guide (& Strategies) for Small Businesses

Smart Blogger

A B2B marketer can use them for both online and print material. So, instead of giving them away for free, an effective B2B marketing strategy is to make them downloadable on your website in exchange for the person’s email address. Especially when it comes to writing effective marketing copy.

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10 Great Testimonial Examples From Landing Pages

Neil Patel

If your landing pages aren’t producing results, the issue might not be your copy or your product—it might be because you aren’t using testimonials efficiently. Ideally, you’ll have fantastic copy to convince customers you can solve their problems. The testimonials are plain text with no images.

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AI Content Generator – 23 Free & Paid Tools + Features & Tips

Backlinko

Jasper : Best For Content Marketing Jasper is the best AI content generator for creating marketing copy, but that’s not all it can do. The variety of templates on offer makes it a great choice for social media marketers and bloggers. Speech-to-text input : Add further detail to the text using your voice.

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8 Copywriting Techniques to Boost Email Conversions

Content Marketing Institute

There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. What seemed like a rock-star line of copy could become the campaign’s kiss of death. Email copy needs to conform to the message, not the other way around. Include secondary CTAs only as linked text.