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How to Write Sales Copy that Doesn’t Sound Like You’re Pitching on QVC

Ann Handley

Source: Wiley A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. this week when writing sales copy for the dust jacket of my new book. But you will probably write sales copy to market something you create. Anyway: writing.

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How to Sell Like Apple: The Outrageous Power of a Miniature Story

Enchanting Marketing

It’s not the same when you read sales copy, eh? Pushy sales talk. Sales copy often turns readers off. So, what if you could write sales copy like a storyteller? When we read a good sales story, we don’t notice we’re being sold to. How do you tell such a sales story? Best-in-class.

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See how Emma uses both AI and EI to write an ad for eco-friendly skincare products.

Nick Ursborne

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. All that said, let’s see what it came up with… The prompt I wrote: Describe a scenario where a copywriter is tasked with creating ad copy for a new line of eco-friendly skincare products. It was created by GPT-4.

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A Quick Start Guide to Client & Customer Voice Hacking

Ashleyn Writes

When you can turn the most casual website, visitor or reader, into a customer —you know your website copy is doing something right. So how do we make sure that those casual website visitors, customers, are actually swept off their feet with your sales copy? In a recent video, I mentioned my copy banking strategy.

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Prompt Engineering: A Guide for Bloggers and Content Creators

Income Diary

But fi r st , g r ab ou r Step-by-step guide to using AI and ChatGPT P ROMPTS to create copy that converts! (no I’ve been doing Empathy Mapping ever since because to me it’s the quickest, easiest way to write sales copy. It’s okay, I know prompt engineering is everything when it comes to content and copy. Like the above?

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What are the differences between Copywriting and Content writing?

Content Writing

In terms of attracting readers’ attention to content writing (electronic medium of copies), the last few decades have been phenomenal. Copywriting is not about storytelling or presenting descriptions in any form. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. Website Sales Copy.

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15 writing skills that every professional content writer must have

Credible Content

Storytelling: Crafting compelling narratives and using storytelling techniques to engage readers and create an emotional connection. Whether you’re writing blog posts, social media updates, or website copy, here are 15 essential writing skills that every professional content writer must master.